Hilltop "I’d Like to Buy the World a Coke"

E413410

Hilltop "I’d Like to Buy the World a Coke" is a famous 1971 Coca-Cola television commercial and song that depicted a diverse group of young people singing on a hillside, becoming one of the most iconic ads in advertising history.

All labels observed (2)

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Statements (45)

Predicate Object
instanceOf advertising campaign
song
television commercial
advertiser The Coca-Cola Company
advertisingMedium television commercial break
associatedWith Coca-Cola brand identity of happiness and sharing
brand The Coca-Cola Company
countryOfOrigin United States of America
surface form: United States
culturalImpact became a symbol of 1970s popular culture
widely referenced in media and advertising studies
depicts international cooperation
people singing in unison
distributionChannel television networks
era post–World War II mass media era
features diverse group of young people
group singing together
people from different countries
firstBroadcastYear 1971
format 60-second commercial
jingle-based advertisement
industry advertising
language English
medium television
message sharing Coca-Cola as a symbol of togetherness
musicAdaptedInto I’d Like to Teach the World to Sing (In Perfect Harmony)
musicGenre pop
musicTitle I’d Like to Buy the World a Coke
musicUsage jingle used as central narrative element
notableFor being one of the most famous television commercials of all time
iconic status in advertising history
use of multicultural cast
product Coca-Cola ONNED1
productionType location shoot on hillside
setting hillside
slogan Hilltop "I’d Like to Buy the World a Coke" self-linksurface differs
surface form: I’d like to buy the world a Coke
taglineConcept Coke as a unifying force
targetAudience global consumers
young people
theme harmony
peace
unity
timePeriod early 1970s
visualElement panoramic hillside shot
people holding Coca-Cola bottles
visualStyle bright and optimistic

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Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Coca-Cola notableCampaign Hilltop "I’d Like to Buy the World a Coke"
Hilltop "I’d Like to Buy the World a Coke" slogan Hilltop "I’d Like to Buy the World a Coke" self-linksurface differs
this entity surface form: I’d like to buy the world a Coke