Share a Coke

E413409

Coca-Cola campaign advertising campaign marketing campaign

Share a Coke is a personalized marketing campaign by Coca-Cola that replaced its logo on bottles and cans with popular names and phrases to encourage sharing and social engagement.

Try in SPARQL Jump to: Surface forms Statements Referenced by

All labels observed (2)

Label	Occurrences
Coca-Cola advertising campaigns	1
Share a Coke canonical	1

Statements (49)

Predicate	Object
instanceOf	Coca-Cola campaign ⓘ advertising campaign ⓘ marketing campaign ⓘ
award	Cannes Lions International Festival of Creativity ⓘ surface form: Cannes Lions award
brand	Coca-Cola ⓘ
countryOfOrigin	Australia ⓘ
encouragedAction	post photos online ⓘ search for bottles with specific names ⓘ share drinks with friends ⓘ
expandedToMarket	Canada ⓘ China ⓘ Europe ⓘ Latin America ⓘ New Zealand ⓘ United Kingdom ⓘ United States of America ⓘ surface form: United States
goal	encourage sharing ⓘ increase sales ⓘ increase social engagement ⓘ
industry	beverage industry ⓘ
initialLaunchMarket	Australia ⓘ
keyFeature	names printed on labels ⓘ personalized packaging ⓘ phrases printed on labels ⓘ
launchedBy	The Coca-Cola Company ⓘ
marketingChannel	in-store promotions ⓘ out-of-home advertising ⓘ social media ⓘ
personalizationMethod	printing nicknames ⓘ printing popular first names ⓘ printing relationship terms ⓘ
productType	soft drink ⓘ
recognizedFor	consumer engagement ⓘ mass personalization in marketing ⓘ use of data-driven name selection ⓘ
relationshipTermExample	Bestie ⓘ Dad ⓘ Mom ⓘ Soulmate ⓘ
replacedElement	Coca-Cola logo on bottles ⓘ Coca-Cola logo on cans ⓘ
slogan	Share a Coke with... ⓘ
startDate	2011 ⓘ
targetAudience	teenagers ⓘ young adults ⓘ
usesHashtag	#ShareaCoke ⓘ
usesProduct	Coca-Cola ⓘ Coca-Cola Zero Sugar ⓘ surface form: Coca-Cola Zero Diet Coke ⓘ

How these facts were elicited

The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.

Instruction

You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10.

# Requirements
- If you don't know the subject at all, return an empty list.
- If the subject is not a named entity, return an empty list.
- Include at least one triple where predicate is "instanceOf".
- Do not get too wordy.
- Separate several objects into multiple triples with one object.

Input

Subject: Share a Coke
Description of subject: Share a Coke is a personalized marketing campaign by Coca-Cola that replaced its logo on bottles and cans with popular names and phrases to encourage sharing and social engagement.

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Coca-Cola → notableCampaign → Share a Coke ⓘ

Pop Culture Gallery → relatedTo → Share a Coke ⓘ

this entity surface form: Coca-Cola advertising campaigns