Zoom-Zoom

E395837

advertising slogan brand tagline marketing campaign

Zoom-Zoom is Mazda’s long-running global marketing slogan that evokes the joy and emotional thrill of driving.

Try in SPARQL Jump to: Surface forms Statements Referenced by

All labels observed (1)

Label	Occurrences
Zoom-Zoom canonical	1

Predicate	Object
instanceOf	advertising slogan ⓘ brand tagline ⓘ marketing campaign ⓘ
associatedConcept	driving dynamics ⓘ responsive handling ⓘ sporty performance ⓘ
associatedWith	Mazda Motor Corporation ⓘ Mazda brand identity ⓘ
brand	Mazda Motor Corporation ⓘ surface form: Mazda
brandAssociation	Mazda CX-5 ⓘ surface form: Mazda SUVs Mazda passenger cars ⓘ Mazda sports cars ⓘ Mazda vehicles ⓘ
brandValue	human-centered driving experience ⓘ passion for motion ⓘ
category	automotive slogan ⓘ corporate slogan ⓘ
describes	emotional thrill of driving ⓘ joy of driving ⓘ
geographicUse	Asia ⓘ Europe ⓘ Latin America ⓘ North America ⓘ Oceania ⓘ
industry	automotive industry ⓘ
language	English ⓘ
marketingGoal	differentiate Mazda from competitors ⓘ highlight driving enjoyment over utility ⓘ
marketingScope	global ⓘ
medium	online advertising ⓘ outdoor advertising ⓘ print advertising ⓘ television advertising ⓘ
perceivedAudience	drivers who enjoy spirited driving ⓘ younger-minded consumers ⓘ
positioning	emotional connection to driving ⓘ fun and spirited brand image ⓘ
sloganText	Zoom-Zoom ⓘ
targetEmotion	childlike delight ⓘ excitement ⓘ joy ⓘ
theme	driving pleasure ⓘ fun-to-drive experience ⓘ
timePeriod	early 2000s onward ⓘ
usedBy	Mazda Motor Corporation ⓘ surface form: Mazda
usedIn	brand campaigns ⓘ corporate branding ⓘ product advertising ⓘ

Full triples — surface form annotated when it differs from this entity's canonical label.

Mazda Motor Corporation → hasSlogan → Zoom-Zoom ⓘ