“You’re in good hands” slogan
E373187
“You’re in good hands” is the long-running, reassuring advertising slogan used by the American insurance company Allstate to emphasize trust and protection.
All labels observed (1)
| Label | Occurrences |
|---|---|
| “You’re in good hands” slogan canonical | 1 |
Statements (40)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| associatedWith |
customer protection
ⓘ
reassurance ⓘ safety ⓘ security ⓘ trust ⓘ |
| brandAssociation |
Allstate
ⓘ
surface form:
Allstate Good Hands
|
| brandPositioning |
caring insurer
ⓘ
reliable insurer ⓘ |
| category | insurance advertising slogan ⓘ |
| coreMessage |
Allstate will take care of you after a loss
ⓘ
customers are protected by Allstate ⓘ |
| countryOfUse |
United States of America
ⓘ
surface form:
United States
|
| emotionalAppeal |
comfort
ⓘ
reliability ⓘ security ⓘ |
| industry | insurance ⓘ |
| language | English ⓘ |
| marketingRole |
brand differentiation
ⓘ
brand promise expression ⓘ |
| medium |
digital advertising
ⓘ
outdoor advertising ⓘ print advertising ⓘ radio advertising ⓘ television advertising ⓘ |
| notableFor |
high recognition among U.S. consumers
ⓘ
longevity in advertising use ⓘ |
| purpose |
emphasize protection
ⓘ
emphasize trust ⓘ |
| sloganFor |
Allstate
ⓘ
surface form:
Allstate financial products
auto insurance ⓘ home insurance ⓘ life insurance ⓘ |
| taglineOf |
Allstate
ⓘ
surface form:
Allstate brand
|
| targetAudience | insurance customers in the United States ⓘ |
| theme |
peace of mind
ⓘ
personal care ⓘ |
| usedBy |
Allstate
ⓘ
Allstate ⓘ
surface form:
Allstate Insurance Company
|
| usedSince | 20th century ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.