“The Saving Place”
E364280
“The Saving Place” is a marketing slogan used by Kmart to emphasize its focus on low prices and value for shoppers.
All labels observed (1)
| Label | Occurrences |
|---|---|
| “The Saving Place” canonical | 1 |
Statements (26)
| Predicate | Object |
|---|---|
| instanceOf |
advertising tagline
ⓘ
marketing slogan ⓘ |
| associatedWith |
Kmart Corporation
ⓘ
surface form:
Kmart
|
| brand | Kmart brand ⓘ |
| brandPositioning |
low-price destination
ⓘ
place to save money ⓘ |
| category | retail marketing slogan ⓘ |
| emphasizes |
customer savings
ⓘ
discount pricing ⓘ |
| industry | retail ⓘ |
| language | English ⓘ |
| marketingFocus |
discount retailing
ⓘ
value-oriented shopping ⓘ |
| medium |
circulars and flyers
ⓘ
in-store signage ⓘ print advertising ⓘ television advertising ⓘ |
| purpose |
emphasize low prices
ⓘ
emphasize value for shoppers ⓘ |
| targetAudience |
Kmart shoppers
ⓘ
price-conscious consumers ⓘ |
| theme |
affordability
ⓘ
savings ⓘ value ⓘ |
| usedBy |
Kmart Corporation
ⓘ
surface form:
Kmart
|
| usedInCountry |
United States of America
ⓘ
surface form:
United States
|
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.