Nike advertising campaign "Bo Knows"
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The Nike advertising campaign "Bo Knows" was a late-1980s cross-training ad series featuring multi-sport star Bo Jackson, highlighting his exceptional versatility across multiple sports.
All labels observed (3)
| Label | Occurrences |
|---|---|
| Nike "Bo Knows" advertising campaign | 1 |
| Nike advertising campaign "Bo Knows" canonical | 1 |
| Nike “Bo Knows” advertising campaign | 1 |
Statements (46)
| Predicate | Object |
|---|---|
| instanceOf |
Nike advertising campaign
ⓘ
advertising campaign ⓘ |
| advertiser | Nike, Inc. ⓘ |
| associatedWith | Bo Jackson Nike endorsement deal ⓘ |
| brand |
Nike, Inc.
ⓘ
surface form:
Nike
|
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| culturalImpact | became a widely recognized sports slogan in the United States ⓘ |
| decade | 1980s ⓘ |
| focusesOn | cross-training as a concept ⓘ |
| genre | sports advertising ⓘ |
| hasFormat | series of TV spots ⓘ |
| hasTagline |
Bo Knows baseball
ⓘ
Bo Knows everything ⓘ Bo Knows football ⓘ |
| language | English ⓘ |
| mainSubject | Bo Jackson ⓘ |
| marketingGoal | promote Nike cross-training shoes as suitable for multiple sports ⓘ |
| medium | television commercial ⓘ |
| notableCastMember |
Bo Jackson
ⓘ
Don Mattingly ⓘ Herschel Walker ⓘ Jim Everett ⓘ John McEnroe ⓘ Kirk Gibson ⓘ Matt Nokes ⓘ Michael Jordan ⓘ Wayne Gretzky ⓘ |
| notableFor |
highlighting Bo Jackson's ability to play multiple sports at an elite level
ⓘ
popularizing the idea of cross-training in mainstream sports culture ⓘ |
| partOf | Nike cross-training marketing strategy ⓘ |
| portrays |
Bo Jackson as a multi-sport athlete
ⓘ
Bo Jackson attempting various sports beyond football and baseball ⓘ |
| productLinePromoted | Nike Cross Trainer ⓘ |
| productTypePromoted | cross-training shoes ⓘ |
| slogan | Bo Knows ⓘ |
| sportFeatured |
American football
ⓘ
baseball ⓘ basketball ⓘ cycling ⓘ hockey ⓘ tennis ⓘ |
| startTime | 1989 ⓘ |
| targetAudience |
athletes
ⓘ
sports fans ⓘ |
| theme | athletic versatility ⓘ |
| timePeriod | late 1980s ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Nike "Bo Knows" advertising campaign