Triple
T14003875
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Bo Jackson |
E336896
|
entity |
| Predicate | knownFor |
P22
|
FINISHED |
| Object | Nike “Bo Knows” advertising campaign |
E334303
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Nike “Bo Knows” advertising campaign | Statement: [Bo Jackson, knownFor, Nike “Bo Knows” advertising campaign]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Nike “Bo Knows” advertising campaign Context triple: [Bo Jackson, knownFor, Nike “Bo Knows” advertising campaign]
-
A.
Nike advertising campaign "Bo Knows"
chosen
The Nike advertising campaign "Bo Knows" was a late-1980s cross-training ad series featuring multi-sport star Bo Jackson, highlighting his exceptional versatility across multiple sports.
-
B.
Nike "Just Do It" 30th anniversary campaign
The Nike "Just Do It" 30th anniversary campaign is a high-profile advertising initiative that reignited global debate on activism in sports by spotlighting controversial figures and themes of courage and social justice.
-
C.
Nike advertising campaigns
Nike advertising campaigns are influential, culturally resonant marketing initiatives known for their bold storytelling, emotional impact, and iconic slogans like “Just Do It.”
-
D.
Columbia Sportswear “One Tough Mother” advertising campaign
The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
-
E.
Dove Real Beauty campaign
The Dove Real Beauty campaign is a landmark global marketing initiative that challenged traditional beauty standards by featuring diverse, real women and promoting body positivity and self-esteem.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d81c645c5c8190b1fd16a285a1b78a |
completed | April 9, 2026, 9:38 p.m. |
| NER | Named-entity recognition | batch_69de2ed1d2548190bb46d6b7cba4ffde |
completed | April 14, 2026, 12:10 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69fbaca41d24819086df2329ea3c4c9c |
completed | May 6, 2026, 9:03 p.m. |
Created at: April 9, 2026, 10:19 p.m.