Rexona | DisamKB

All labels observed (8)

Label	Occurrences
Rexona canonical	3
Rexona Clinical Protection	1
Rexona Cotton Dry	1
Rexona Invisible Dry	1
Rexona Men	1
Rexona MotionSense	1
Rexona Sport	1
Rexona Women	1

How this entity was disambiguated

This entity first appeared as the object of triple T2784806 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: Rexona
Context triple: [Unilever, hasBrand, Rexona]

A. Profumo
Profumo is an Italian surname most famously associated with John Profumo, the British politician at the center of the 1963 Profumo affair scandal.
B. Suavitel
Suavitel is a popular fabric softener brand known for its long-lasting fragrances and softening properties, marketed primarily in Latin American and U.S. Hispanic households.
C. Irish Spring
Irish Spring is a popular personal care brand best known for its strongly scented bar soaps and body washes marketed for their invigorating, “fresh” feel.
D. Neutrogena
Neutrogena is a widely recognized skincare and cosmetics brand known for its dermatologist-recommended products, including facial cleansers, moisturizers, sunscreens, and acne treatments.
E. J’adore fragrance
J’adore is a luxurious and iconic women’s perfume by Christian Dior, celebrated for its elegant floral bouquet and status as a modern classic in high-end fragrance.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: Rexona
Target entity description: Rexona is a global deodorant and antiperspirant brand known for its long-lasting sweat and odor protection products.

A. Profumo
Profumo is an Italian surname most famously associated with John Profumo, the British politician at the center of the 1963 Profumo affair scandal.
B. Suavitel
Suavitel is a popular fabric softener brand known for its long-lasting fragrances and softening properties, marketed primarily in Latin American and U.S. Hispanic households.
C. Irish Spring
Irish Spring is a popular personal care brand best known for its strongly scented bar soaps and body washes marketed for their invigorating, “fresh” feel.
D. Neutrogena
Neutrogena is a widely recognized skincare and cosmetics brand known for its dermatologist-recommended products, including facial cleansers, moisturizers, sunscreens, and acne treatments.
E. J’adore fragrance
J’adore is a luxurious and iconic women’s perfume by Christian Dior, celebrated for its elegant floral bouquet and status as a modern classic in high-end fragrance.
F. None of above. chosen

Statements (50)

Predicate	Object
instanceOf	antiperspirant brand ⓘ consumer goods brand ⓘ deodorant brand ⓘ
alsoKnownAs	Degree ⓘ Rexena ⓘ Shield ⓘ Sure ⓘ
belongsToCategory	hygiene products ⓘ personal care ⓘ
brandNameUsedInCountry	Degree in Canada ⓘ Degree in the United States ⓘ Rexena in Japan ⓘ Shield in South Africa ⓘ Sure in the United Kingdom ⓘ
brandOwner	Unilever ⓘ
hasParentCompanyHeadquarters	London, England ⓘ surface form: London Rotterdam ⓘ
hasProductFeature	48-hour protection ⓘ 72-hour protection in some variants ⓘ alcohol-free formula in some variants ⓘ anti-stain formula in some variants ⓘ fragrance-free variants ⓘ fragranced variants ⓘ
hasProductForm	aerosol spray ⓘ cream ⓘ gel ⓘ roll-on ⓘ stick ⓘ
hasTechnology	Motion Sense ⓘ surface form: MotionSense technology
hasVariant	Rexona self-linksurface differs ⓘ surface form: Rexona Clinical Protection Rexona self-linksurface differs ⓘ surface form: Rexona Cotton Dry Rexona self-linksurface differs ⓘ surface form: Rexona Invisible Dry Rexona self-linksurface differs ⓘ surface form: Rexona Men Rexona self-linksurface differs ⓘ surface form: Rexona MotionSense Rexona self-linksurface differs ⓘ surface form: Rexona Sport Rexona self-linksurface differs ⓘ surface form: Rexona Women
marketedAs	long-lasting odor protection ⓘ long-lasting sweat protection ⓘ
marketedIn	Africa ⓘ Asia ⓘ Australia ⓘ Europe ⓘ Latin America ⓘ Middle East ⓘ
productType	antiperspirant ⓘ deodorant ⓘ
slogan	It won’t let you down ⓘ
targetMarket	men ⓘ teens ⓘ women ⓘ

How these facts were elicited

Referenced by (10)

Full triples — surface form annotated when it differs from this entity's canonical label.

Unilever → hasBrand → Rexona ⓘ

ULVR → associatedWithBrandPortfolio → Rexona ⓘ

UL → underlyingCompanyOwnsBrand → Rexona ⓘ