Lux

E297550

Lux is a long-established global beauty soap and personal care brand known for its association with glamour and film stars.

All labels observed (1)

Label Occurrences
Lux canonical 7

How this entity was disambiguated

Statements (50)

Predicate Object
instanceOf beauty soap brand
global brand
personal care brand
soap brand
advertisingFocus beauty benefits
celebrity endorsements
fragrance
associatedWith film stars
glamorous lifestyle
movie celebrities
countryOfOrigin United Kingdom
hasBrandPositioning aspirational beauty
associated with film stars
associated with glamour
hasBrandSloganTheme beauty and glamour
hasKeyMarket People's Republic of Bangladesh (from East Pakistan)
surface form: Bangladesh

Brazil
India
Indonesia
Pakistan
Saudi Arabia
United Arab Emirates
hasProductAttribute fragranced
moisturizing
skin care benefits
industry consumer goods
cosmetics
personal care
introducedBy Lever Brothers
Unilever
surface form: Unilever predecessor companies
isGlobalBrand true
isLongEstablishedBrand true
marketedAs beauty soap
glamour soap
luxury soap
ownedBy Unilever
productType beauty bar
body soap
body wash
personal care products
shower gel
toilet soap
soldIn Africa
Asia
Europe
Latin America
Middle East
Oceania
targetMarket mass market consumers
women

How these facts were elicited

Referenced by (7)

Full triples — surface form annotated when it differs from this entity's canonical label.