Beats by Dre

E139423

Apple subsidiary audio equipment brand consumer electronics brand subsidiary

Beats by Dre is a popular audio brand known for its stylish, bass-heavy headphones and speakers, founded by Dr. Dre and Jimmy Iovine and later acquired by Apple.

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All labels observed (9)

Label	Occurrences
Beats Electronics	4
Beats by Dre canonical	4
Beats	1
Beats BeatsX	1
Beats Pill	1
Beats Solo3 Wireless	1
Beats Studio3 Wireless	1
Beats by Dre headphones brand	1
BeatsX	1

Statements (48)

Predicate	Object
instanceOf	Apple subsidiary ⓘ audio equipment brand ⓘ consumer electronics brand ⓘ subsidiary ⓘ
acquiredBy	Apple Inc. ⓘ
acquisitionValue	3000000000 USD ⓘ
acquisitionYear	2014 ⓘ
associatedWith	celebrity branding ⓘ hip hop culture ⓘ
brandName	Beats by Dre self-linksurface differs ⓘ surface form: Beats
countryOfOrigin	United States of America ⓘ surface form: United States
distributionChannel	Apple Store ⓘ online retail ⓘ third-party electronics retailers ⓘ
formerOwner	HTC ⓘ surface form: HTC (minority stake)
foundedBy	Dr. Dre ⓘ Jimmy Iovine ⓘ
hasFeature	Bluetooth connectivity ⓘ active noise cancellation ⓘ integrated Apple W-series or H-series chips in some models ⓘ
hasMarketingStrategy	music artist partnerships ⓘ sports sponsorships ⓘ
hasProductLine	Beats Fit Pro ⓘ Beats Flex ⓘ Beats by Dre self-linksurface differs ⓘ surface form: Beats Pill Beats Solo3 Wireless ⓘ surface form: Beats Solo Beats Solo Buds ⓘ Beats Studio ⓘ Beats Studio Buds ⓘ Powerbeats3 Wireless ⓘ surface form: Powerbeats
headquartersLocation	Culver City, California, United States ⓘ surface form: Culver City, California
industry	audio equipment ⓘ consumer electronics ⓘ
knownFor	bass-heavy sound signature ⓘ celebrity endorsements ⓘ fashion-oriented design ⓘ
logoColor	red ⓘ
logoShape	stylized lowercase b in a circle ⓘ
parentCompany	Apple Inc. ⓘ
productType	Bluetooth speakers ⓘ audio accessories ⓘ earphones ⓘ headphones ⓘ wireless headphones ⓘ
soundProfile	emphasized bass frequencies ⓘ
targetMarket	mass-market consumers ⓘ sports and fitness users ⓘ youth culture ⓘ

Referenced by (15)

Full triples — surface form annotated when it differs from this entity's canonical label.

LeBron James → endorsedBrand → Beats by Dre ⓘ

Dr. Dre → founded → Beats by Dre ⓘ

this entity surface form: Beats Electronics

Apple W1 → usedInDevice → Beats by Dre ⓘ

this entity surface form: Beats Solo3 Wireless

Apple W1 → usedInDevice → Beats by Dre ⓘ

this entity surface form: Beats Studio3 Wireless

Apple W1 → usedInDevice → Beats by Dre ⓘ

this entity surface form: BeatsX

Apple September 2016 event → featuredProductAnnouncement → Beats by Dre ⓘ

this entity surface form: Beats BeatsX

(RED) → partnersWith → Beats by Dre ⓘ

Jimmy Iovine → coFounded → Beats by Dre ⓘ

this entity surface form: Beats Electronics

Jimmy Iovine → coFounded → Beats by Dre ⓘ

Jimmy Iovine → notableWork → Beats by Dre ⓘ

this entity surface form: Beats Electronics

Jimmy Iovine → notableWork → Beats by Dre ⓘ

this entity surface form: Beats by Dre headphones brand

Beats by Dre → brandName → Beats by Dre self-linksurface differs ⓘ

this entity surface form: Beats

Beats by Dre → hasProductLine → Beats by Dre self-linksurface differs ⓘ

this entity surface form: Beats Pill

Andre Romelle Young → coFounded → Beats by Dre ⓘ

this entity surface form: Beats Electronics

Andre Romelle Young → coFounded → Beats by Dre ⓘ