Google Open Bidding
E1236307
UNEXPLORED
Google Open Bidding is Google’s server-side programmatic advertising solution that enables multiple ad exchanges and demand sources to compete in real time for ad inventory within Google’s ad ecosystem.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Google Open Bidding canonical | 2 |
How this entity was disambiguated
This entity first appeared as the object of triple T16854624 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Google Open Bidding Context triple: [Transparent Ad Marketplace, competesWith, Google Open Bidding]
-
A.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
B.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
C.
Yandex Direct
Yandex Direct is Yandex’s online advertising platform that enables businesses to create and manage targeted pay-per-click ad campaigns across Yandex search and its partner network.
-
D.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
E.
OpenRTB
OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Google Open Bidding Target entity description: Google Open Bidding is Google’s server-side programmatic advertising solution that enables multiple ad exchanges and demand sources to compete in real time for ad inventory within Google’s ad ecosystem.
-
A.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
B.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
C.
Yandex Direct
Yandex Direct is Yandex’s online advertising platform that enables businesses to create and manage targeted pay-per-click ad campaigns across Yandex search and its partner network.
-
D.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
E.
OpenRTB
OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
- F. None of above. chosen
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.