Triple
T16854624
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Transparent Ad Marketplace |
E409751
|
entity |
| Predicate | competesWith |
P1375
|
FINISHED |
| Object |
Google Open Bidding
Google Open Bidding is Google’s server-side programmatic advertising solution that enables multiple ad exchanges and demand sources to compete in real time for ad inventory within Google’s ad ecosystem.
|
E1236307
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Google Open Bidding | Statement: [Transparent Ad Marketplace, competesWith, Google Open Bidding]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Google Open Bidding Context triple: [Transparent Ad Marketplace, competesWith, Google Open Bidding]
-
A.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
B.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
C.
Yandex Direct
Yandex Direct is Yandex’s online advertising platform that enables businesses to create and manage targeted pay-per-click ad campaigns across Yandex search and its partner network.
-
D.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
E.
OpenRTB
OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Google Open Bidding Triple: [Transparent Ad Marketplace, competesWith, Google Open Bidding]
Generated description
Google Open Bidding is Google’s server-side programmatic advertising solution that enables multiple ad exchanges and demand sources to compete in real time for ad inventory within Google’s ad ecosystem.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Google Open Bidding Target entity description: Google Open Bidding is Google’s server-side programmatic advertising solution that enables multiple ad exchanges and demand sources to compete in real time for ad inventory within Google’s ad ecosystem.
-
A.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
B.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
C.
Yandex Direct
Yandex Direct is Yandex’s online advertising platform that enables businesses to create and manage targeted pay-per-click ad campaigns across Yandex search and its partner network.
-
D.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
E.
OpenRTB
OpenRTB is an open standard protocol used in programmatic advertising to enable real-time bidding and automated buying and selling of digital ad inventory.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
| NEDg | Description generation | batch_6a00bb9b2b1881908f9f5c3dd1a2d500 |
completed | May 10, 2026, 5:08 p.m. |
| NED2 | Entity disambiguation (via description) | batch_6a00bc3a4b888190bd190b9330e2777d |
completed | May 10, 2026, 5:11 p.m. |
Created at: April 10, 2026, 5:24 a.m.