Triple
T16854663
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Unified Ad Marketplace |
E409752
|
entity |
| Predicate | competesWith |
P1375
|
FINISHED |
| Object | Google Open Bidding |
E1236307
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Google Open Bidding | Statement: [Unified Ad Marketplace, competesWith, Google Open Bidding]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Google Open Bidding Context triple: [Unified Ad Marketplace, competesWith, Google Open Bidding]
-
A.
Google Open Bidding
chosen
Google Open Bidding is Google’s server-side programmatic advertising solution that enables multiple ad exchanges and demand sources to compete in real time for ad inventory within Google’s ad ecosystem.
-
B.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
C.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
D.
Yandex Direct
Yandex Direct is Yandex’s online advertising platform that enables businesses to create and manage targeted pay-per-click ad campaigns across Yandex search and its partner network.
-
E.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00c2a6f2c48190874839f78f943fdb |
completed | May 10, 2026, 5:38 p.m. |
Created at: April 10, 2026, 5:24 a.m.