WWF Attitude Era

E1025783

WWF Attitude Era was a late-1990s professional wrestling period in the World Wrestling Federation characterized by edgier storylines, adult-oriented content, and breakout stars like Stone Cold Steve Austin and The Rock.

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All labels observed (1)

Label Occurrences
WWF Attitude Era canonical 3

Statements (79)

Predicate Object
instanceOf professional wrestling era
television programming era
alsoKnownAs Attitude Era NERFINISHED
associatedWith WWF scratch logo championship belts NERFINISHED
brandingElement black and red color scheme
scratch WWF logo
context Monday Night Wars NERFINISHED
countryOfOrigin United States of America
surface form: United States
endPoint around 2001
early 2000s
featuredEvent King of the Ring 1998 NERFINISHED
Royal Rumble 1998 NERFINISHED
Royal Rumble 1999 NERFINISHED
Survivor Series 1998 NERFINISHED
WrestleMania X-Seven NERFINISHED
WrestleMania XIV NERFINISHED
WrestleMania XV NERFINISHED
featuredTagTeamOrStable D-Generation X GENERATED
Edge and Christian GENERATED
The Brood GENERATED
The Corporation GENERATED
The Dudley Boyz GENERATED
The Hardy Boyz GENERATED
The Ministry of Darkness GENERATED
The Nation of Domination GENERATED
featuredWrestler Big Show NERFINISHED
Chris Jericho NERFINISHED
Kane NERFINISHED
Kurt Angle NERFINISHED
Mick Foley NERFINISHED
Stone Cold Steve Austin NERFINISHED
The Rock NERFINISHED
The Undertaker NERFINISHED
Triple H NERFINISHED
Vince McMahon NERFINISHED
flagshipShow WWF Raw Is War NERFINISHED
WWF SmackDown! NERFINISHED
genre professional wrestling
hasCharacteristic adult-oriented content
anti-hero protagonists
edgier storylines
faction-based storylines
hardcore wrestling matches
increased violence
reality-based angles
sexual content
strong language
worked-shoot style promos
impact helped WWF overtake WCW in ratings
influenced mainstream perception of professional wrestling
significant increase in WWF television ratings
introducedConcept 24/7 title defenses
bra and panties matches
evening gown matches
hardcore championship division
language English
mainRivalPromotion WCW NERFINISHED
World Championship Wrestling NERFINISHED
marketingStrategy targeted older teen and young adult demographics
network UPN NERFINISHED
USA Network NERFINISHED
notableStoryline Austin vs. McMahon feud NERFINISHED
Corporate Rock storyline
Ministry of Darkness storyline NERFINISHED
Montreal Screwjob aftermath angles
The Rock vs. Stone Cold Steve Austin rivalry NERFINISHED
formation of D-Generation X
partOf World Wrestling Federation history
precededBy New Generation Era NERFINISHED
primaryMedium television
promotedBy WWF NERFINISHED
World Wrestling Federation NERFINISHED
regulationIssue criticized for violent and sexual content
secondaryMedium pay-per-view events
slogan Attitude
startPoint around 1997
late 1990s
succeededBy Ruthless Aggression Era NERFINISHED
timePeriod 1997–2001

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Sable notableWork WWF Attitude Era
Sable era WWF Attitude Era