Triple
T3282181
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Ogilvy & Mather |
E68896
|
entity |
| Predicate | notableWork |
P4
|
FINISHED |
| Object |
Rolls-Royce "At 60 miles an hour" headline ad
The Rolls-Royce "At 60 miles an hour" headline ad is a famous 1958 print advertisement written by David Ogilvy that became iconic for its long-copy style and data-driven, understated luxury positioning.
|
E345180
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Rolls-Royce "At 60 miles an hour" headline ad | Statement: [Ogilvy & Mather, notableWork, Rolls-Royce "At 60 miles an hour" headline ad]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Rolls-Royce "At 60 miles an hour" headline ad Context triple: [Ogilvy & Mather, notableWork, Rolls-Royce "At 60 miles an hour" headline ad]
-
A.
Rolls-Royce (1971) Limited
Rolls-Royce (1971) Limited was the restructured company formed after the collapse of the original Rolls-Royce Limited, continuing its aero-engine and engineering businesses under government control.
-
B.
Rolls-Royce XG-40
The Rolls-Royce XG-40 was an experimental British low-bypass turbofan engine program that served as the technological basis for the later Eurojet EJ200 fighter aircraft engine.
-
C.
Rolls-Royce Silver Ghost
The Rolls-Royce Silver Ghost is an early 20th-century luxury automobile famed for its exceptional reliability, refinement, and role in establishing Rolls-Royce’s reputation as a maker of “the best car in the world.”
-
D.
Rolls-Royce Eagle
The Rolls-Royce Eagle was a pioneering British liquid-cooled V12 aircraft engine of World War I, widely used to power frontline bombers and reconnaissance aircraft.
-
E.
Rolls-Royce Phantom I
The Rolls-Royce Phantom I is a luxury automobile produced in the 1920s and early 1930s, renowned for its exceptional engineering, refinement, and status as one of the most prestigious cars of its era.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Rolls-Royce "At 60 miles an hour" headline ad Triple: [Ogilvy & Mather, notableWork, Rolls-Royce "At 60 miles an hour" headline ad]
Generated description
The Rolls-Royce "At 60 miles an hour" headline ad is a famous 1958 print advertisement written by David Ogilvy that became iconic for its long-copy style and data-driven, understated luxury positioning.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Rolls-Royce "At 60 miles an hour" headline ad Target entity description: The Rolls-Royce "At 60 miles an hour" headline ad is a famous 1958 print advertisement written by David Ogilvy that became iconic for its long-copy style and data-driven, understated luxury positioning.
-
A.
Rolls-Royce (1971) Limited
Rolls-Royce (1971) Limited was the restructured company formed after the collapse of the original Rolls-Royce Limited, continuing its aero-engine and engineering businesses under government control.
-
B.
Rolls-Royce XG-40
The Rolls-Royce XG-40 was an experimental British low-bypass turbofan engine program that served as the technological basis for the later Eurojet EJ200 fighter aircraft engine.
-
C.
Rolls-Royce Silver Ghost
The Rolls-Royce Silver Ghost is an early 20th-century luxury automobile famed for its exceptional reliability, refinement, and role in establishing Rolls-Royce’s reputation as a maker of “the best car in the world.”
-
D.
Rolls-Royce Eagle
The Rolls-Royce Eagle was a pioneering British liquid-cooled V12 aircraft engine of World War I, widely used to power frontline bombers and reconnaissance aircraft.
-
E.
Rolls-Royce Phantom I
The Rolls-Royce Phantom I is a luxury automobile produced in the 1920s and early 1930s, renowned for its exceptional engineering, refinement, and status as one of the most prestigious cars of its era.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad859c463481909ca4be267336c290 |
completed | March 8, 2026, 2:20 p.m. |
| NER | Named-entity recognition | batch_69adb0345d448190a1f936abe7748e33 |
completed | March 8, 2026, 5:21 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b2e85528c88190b1e98c680baf3fa8 |
completed | March 12, 2026, 4:22 p.m. |
| NEDg | Description generation | batch_69b2ec48bf888190a5eeac0aa2cc50c3 |
completed | March 12, 2026, 4:39 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69b2ecd134e88190933e52d7f1f5be2a |
completed | March 12, 2026, 4:41 p.m. |
Created at: March 8, 2026, 3:10 p.m.