Triple

T3282181
Position Surface form Disambiguated ID Type / Status
Subject Ogilvy & Mather E68896 entity
Predicate notableWork P4 FINISHED
Object Rolls-Royce "At 60 miles an hour" headline ad
The Rolls-Royce "At 60 miles an hour" headline ad is a famous 1958 print advertisement written by David Ogilvy that became iconic for its long-copy style and data-driven, understated luxury positioning.
E345180 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Rolls-Royce "At 60 miles an hour" headline ad | Statement: [Ogilvy & Mather, notableWork, Rolls-Royce "At 60 miles an hour" headline ad]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Rolls-Royce "At 60 miles an hour" headline ad
Context triple: [Ogilvy & Mather, notableWork, Rolls-Royce "At 60 miles an hour" headline ad]
  • A. Rolls-Royce (1971) Limited
    Rolls-Royce (1971) Limited was the restructured company formed after the collapse of the original Rolls-Royce Limited, continuing its aero-engine and engineering businesses under government control.
  • B. Rolls-Royce XG-40
    The Rolls-Royce XG-40 was an experimental British low-bypass turbofan engine program that served as the technological basis for the later Eurojet EJ200 fighter aircraft engine.
  • C. Rolls-Royce Silver Ghost
    The Rolls-Royce Silver Ghost is an early 20th-century luxury automobile famed for its exceptional reliability, refinement, and role in establishing Rolls-Royce’s reputation as a maker of “the best car in the world.”
  • D. Rolls-Royce Eagle
    The Rolls-Royce Eagle was a pioneering British liquid-cooled V12 aircraft engine of World War I, widely used to power frontline bombers and reconnaissance aircraft.
  • E. Rolls-Royce Phantom I
    The Rolls-Royce Phantom I is a luxury automobile produced in the 1920s and early 1930s, renowned for its exceptional engineering, refinement, and status as one of the most prestigious cars of its era.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Rolls-Royce "At 60 miles an hour" headline ad
Triple: [Ogilvy & Mather, notableWork, Rolls-Royce "At 60 miles an hour" headline ad]
Generated description
The Rolls-Royce "At 60 miles an hour" headline ad is a famous 1958 print advertisement written by David Ogilvy that became iconic for its long-copy style and data-driven, understated luxury positioning.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: Rolls-Royce "At 60 miles an hour" headline ad
Target entity description: The Rolls-Royce "At 60 miles an hour" headline ad is a famous 1958 print advertisement written by David Ogilvy that became iconic for its long-copy style and data-driven, understated luxury positioning.
  • A. Rolls-Royce (1971) Limited
    Rolls-Royce (1971) Limited was the restructured company formed after the collapse of the original Rolls-Royce Limited, continuing its aero-engine and engineering businesses under government control.
  • B. Rolls-Royce XG-40
    The Rolls-Royce XG-40 was an experimental British low-bypass turbofan engine program that served as the technological basis for the later Eurojet EJ200 fighter aircraft engine.
  • C. Rolls-Royce Silver Ghost
    The Rolls-Royce Silver Ghost is an early 20th-century luxury automobile famed for its exceptional reliability, refinement, and role in establishing Rolls-Royce’s reputation as a maker of “the best car in the world.”
  • D. Rolls-Royce Eagle
    The Rolls-Royce Eagle was a pioneering British liquid-cooled V12 aircraft engine of World War I, widely used to power frontline bombers and reconnaissance aircraft.
  • E. Rolls-Royce Phantom I
    The Rolls-Royce Phantom I is a luxury automobile produced in the 1920s and early 1930s, renowned for its exceptional engineering, refinement, and status as one of the most prestigious cars of its era.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ad859c463481909ca4be267336c290 completed March 8, 2026, 2:20 p.m.
NER Named-entity recognition batch_69adb0345d448190a1f936abe7748e33 completed March 8, 2026, 5:21 p.m.
NED1 Entity disambiguation (via context triple) batch_69b2e85528c88190b1e98c680baf3fa8 completed March 12, 2026, 4:22 p.m.
NEDg Description generation batch_69b2ec48bf888190a5eeac0aa2cc50c3 completed March 12, 2026, 4:39 p.m.
NED2 Entity disambiguation (via description) batch_69b2ecd134e88190933e52d7f1f5be2a completed March 12, 2026, 4:41 p.m.
Created at: March 8, 2026, 3:10 p.m.