Triple
T22975522
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Apple iMac launch advertising |
E571305
|
entity |
| Predicate | createdByAgency |
P3139
|
FINISHED |
| Object | TBWA\Chiat\Day |
—
|
NE NERFINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: TBWA\Chiat\Day | Statement: [Apple iMac launch advertising, createdByAgency, TBWA\Chiat\Day]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: TBWA\Chiat\Day Context triple: [Apple iMac launch advertising, createdByAgency, TBWA\Chiat\Day]
-
A.
TBWA Worldwide
TBWA Worldwide is a global advertising agency network known for its disruptive creative campaigns for major brands around the world.
-
B.
Chiat/Day
chosen
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
-
C.
Wieden+Kennedy
Wieden+Kennedy is a globally renowned independent advertising agency best known for its groundbreaking creative campaigns for major brands like Nike.
-
D.
BBDO
BBDO is a major global advertising agency network known for creating high-profile, award-winning campaigns for leading brands.
-
E.
Wunderman
Wunderman is a global marketing and advertising agency known for its data-driven, digital-first campaigns and customer relationship management services.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (2 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69e245b2c6548190a0e4c7f2f7df2d48 |
completed | April 17, 2026, 2:37 p.m. |
| NER | Named-entity recognition | batch_69f18235de508190ab9675d005870ff6 |
completed | April 29, 2026, 3:59 a.m. |
Created at: April 17, 2026, 3:48 p.m.