Apple iMac launch advertising
E571305
Apple iMac launch advertising was the high-profile, creatively driven campaign that introduced Apple’s colorful, all-in-one iMac computers and helped revitalize the company’s brand in the late 1990s.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
Apple Inc. advertising campaign
ⓘ
advertising campaign ⓘ marketing campaign ⓘ |
| associatedProductGeneration | original iMac G3 NERFINISHED ⓘ |
| associatedWithDesigner | Jony Ive NERFINISHED ⓘ |
| associatedWithExecutive | Steve Jobs NERFINISHED ⓘ |
| client | Apple Inc. NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdByAgency | TBWA\Chiat\Day NERFINISHED ⓘ |
| creativeDirectionBy | Lee Clow NERFINISHED ⓘ |
| emphasizedFeature |
all-in-one form factor
ⓘ
colorful translucent design ⓘ ease of use ⓘ simple internet access ⓘ |
| goal |
differentiate Apple from Windows PCs
ⓘ
increase consumer market share ⓘ revitalize Apple brand ⓘ |
| hasSubject | iMac NERFINISHED ⓘ |
| language | English ⓘ |
| mainLaunchYear | 1998 ⓘ |
| notableFor |
helping to revitalize Apple in the late 1990s
ⓘ
high-profile creative approach ⓘ |
| oversawBy | Steve Jobs NERFINISHED ⓘ |
| positionedAs |
design-led consumer computer
ⓘ
friendly alternative to beige PCs ⓘ |
| primaryMarket | United States NERFINISHED ⓘ |
| promoted | Apple iMac NERFINISHED ⓘ |
| promotedBrand | Apple NERFINISHED ⓘ |
| promotedCompany | Apple Inc. NERFINISHED ⓘ |
| promotedProductType | all-in-one personal computer ⓘ |
| resultedIn |
improved Apple brand perception
ⓘ
increased public awareness of iMac ⓘ |
| sloganUsed |
Chic. Not geek.
ⓘ
Sorry, no beige. ⓘ The iMac to go. ⓘ |
| startDate | 1998 ⓘ |
| targetAudience |
creative professionals
ⓘ
home computer users ⓘ students ⓘ |
| timePeriod | late 1990s ⓘ |
| usedMedium |
online advertising
ⓘ
outdoor advertising ⓘ point-of-sale displays ⓘ print ⓘ television ⓘ |
| visualStyle |
bright colors
ⓘ
minimalist layouts ⓘ product-focused imagery ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.