Triple
T17077608
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | FP7/DXB |
E414390
|
entity |
| Predicate | knownFor |
P22
|
FINISHED |
| Object | Coca-Cola advertising campaigns |
E818755
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Coca-Cola advertising campaigns | Statement: [FP7/DXB, knownFor, Coca-Cola advertising campaigns]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Coca-Cola advertising campaigns Context triple: [FP7/DXB, knownFor, Coca-Cola advertising campaigns]
-
A.
Coca-Cola "Hilltop" commercial
The Coca-Cola "Hilltop" commercial is a landmark 1971 television advertisement featuring a multicultural chorus singing "I'd Like to Buy the World a Coke," widely regarded as one of the most iconic and influential ads in marketing history.
-
B.
Coca-Cola “Polar Bears” commercials
chosen
The Coca-Cola “Polar Bears” commercials are a long-running series of animated holiday ads featuring endearing polar bear characters that have become iconic symbols of the brand’s festive marketing.
-
C.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
-
D.
Schweppes "Commander Whitehead" campaign
The Schweppes "Commander Whitehead" campaign was a famous mid-20th-century advertising series that personified the brand through the suave, bearded naval officer Commander Edward Whitehead, helping establish Schweppes as a sophisticated mixer and making David Ogilvy a star in the advertising world.
-
E.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d886cef44c8190ba56c44b4e863e64 |
completed | April 10, 2026, 5:12 a.m. |
| NER | Named-entity recognition | batch_69e3dbc625c48190b679a521180e10ad |
completed | April 18, 2026, 7:30 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a012edfda588190aff6c6d4c8d64ddd |
completed | May 11, 2026, 1:20 a.m. |
Created at: April 10, 2026, 5:34 a.m.