Think different
E943626
Think different is Apple Inc.'s iconic late-1990s advertising slogan and campaign that celebrated creativity, innovation, and nonconformist thinkers.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Think different canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T11757628 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Think different Context triple: [Bondi Blue, associatedWithSlogan, Think different]
-
A.
Think Beyond the Possible
Think Beyond the Possible is the inspirational motto of Case Western Reserve University, encapsulating its emphasis on innovation, ambition, and pushing the boundaries of knowledge and discovery.
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B.
Differently
"Differently" is a pop-R&B single by Australian singer Cassie Davis that gained attention for its catchy hook and contemporary production.
-
C.
Different from the Others
Different from the Others is a pioneering 1919 German silent film, directed by Richard Oswald and starring Conrad Veidt, that is one of the earliest cinematic works to portray homosexuality sympathetically and critique anti-gay laws.
-
D.
There Is More Than One Way To Do It
"There Is More Than One Way To Do It" is a famous Perl programming motto coined by Larry Wall that celebrates flexibility and multiple valid approaches to solving problems in code.
-
E.
Dare to Think
Dare to Think is the English-language motto of Ghent University, encapsulating its emphasis on critical inquiry and independent thought.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Think different Target entity description: Think different is Apple Inc.'s iconic late-1990s advertising slogan and campaign that celebrated creativity, innovation, and nonconformist thinkers.
-
A.
Think Beyond the Possible
Think Beyond the Possible is the inspirational motto of Case Western Reserve University, encapsulating its emphasis on innovation, ambition, and pushing the boundaries of knowledge and discovery.
-
B.
Differently
"Differently" is a pop-R&B single by Australian singer Cassie Davis that gained attention for its catchy hook and contemporary production.
-
C.
Different from the Others
Different from the Others is a pioneering 1919 German silent film, directed by Richard Oswald and starring Conrad Veidt, that is one of the earliest cinematic works to portray homosexuality sympathetically and critique anti-gay laws.
-
D.
There Is More Than One Way To Do It
"There Is More Than One Way To Do It" is a famous Perl programming motto coined by Larry Wall that celebrates flexibility and multiple valid approaches to solving problems in code.
-
E.
Dare to Think
Dare to Think is the English-language motto of Ghent University, encapsulating its emphasis on critical inquiry and independent thought.
- F. None of above. chosen
Statements (43)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
advertising slogan ⓘ |
| associatedWith |
Apple brand identity
ⓘ
Steve Jobs NERFINISHED ⓘ |
| brandMessage | Apple supports creative rebels ⓘ |
| company | Apple Inc. NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor | Apple computers and products NERFINISHED ⓘ |
| describedAs | iconic Apple advertising slogan ⓘ |
| emotionalTone |
aspirational
ⓘ
inspirational ⓘ |
| featuresConcept | “crazy ones” who change the world ⓘ |
| focusesOn | people who challenge the status quo ⓘ |
| genre | brand advertising ⓘ |
| hasCulturalImpact | yes ⓘ |
| hasTaglineType | corporate brand slogan ⓘ |
| industry | technology advertising ⓘ |
| inspiredBy | idea of honoring nonconformist thinkers ⓘ |
| mainTheme |
creativity
ⓘ
individualism ⓘ innovation ⓘ nonconformity ⓘ |
| marketingRole | brand-building campaign ⓘ |
| medium |
billboards
ⓘ
print ⓘ television ⓘ |
| notableFeature | black-and-white portraits of historical figures ⓘ |
| notableFor |
minimalist visual style
ⓘ
strong association with Apple’s revival in late 1990s ⓘ |
| positionInBrandHistory | key turning point in Apple marketing ⓘ |
| purpose |
celebrate creative thinkers
ⓘ
reposition Apple brand ⓘ |
| relatedTo | Apple product launches of late 1990s ⓘ |
| sloganFor | Apple Inc. NERFINISHED ⓘ |
| sloganLanguage | English NERFINISHED ⓘ |
| sloganText | Think different NERFINISHED ⓘ |
| startTime | 1997 ⓘ |
| targetAudience |
creative professionals
ⓘ
general consumers ⓘ |
| timePeriod | late 1990s ⓘ |
| usedIn |
outdoor advertising
ⓘ
print advertisements ⓘ television commercials ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Think different Description of subject: Think different is Apple Inc.'s iconic late-1990s advertising slogan and campaign that celebrated creativity, innovation, and nonconformist thinkers.
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.