Think different
E943626
Think different is Apple Inc.'s iconic late-1990s advertising slogan and campaign that celebrated creativity, innovation, and nonconformist thinkers.
Statements (43)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
advertising slogan ⓘ |
| associatedWith |
Apple brand identity
ⓘ
Steve Jobs NERFINISHED ⓘ |
| brandMessage | Apple supports creative rebels ⓘ |
| company | Apple Inc. NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor | Apple computers and products NERFINISHED ⓘ |
| describedAs | iconic Apple advertising slogan ⓘ |
| emotionalTone |
aspirational
ⓘ
inspirational ⓘ |
| featuresConcept | “crazy ones” who change the world ⓘ |
| focusesOn | people who challenge the status quo ⓘ |
| genre | brand advertising ⓘ |
| hasCulturalImpact | yes ⓘ |
| hasTaglineType | corporate brand slogan ⓘ |
| industry | technology advertising ⓘ |
| inspiredBy | idea of honoring nonconformist thinkers ⓘ |
| mainTheme |
creativity
ⓘ
individualism ⓘ innovation ⓘ nonconformity ⓘ |
| marketingRole | brand-building campaign ⓘ |
| medium |
billboards
ⓘ
print ⓘ television ⓘ |
| notableFeature | black-and-white portraits of historical figures ⓘ |
| notableFor |
minimalist visual style
ⓘ
strong association with Apple’s revival in late 1990s ⓘ |
| positionInBrandHistory | key turning point in Apple marketing ⓘ |
| purpose |
celebrate creative thinkers
ⓘ
reposition Apple brand ⓘ |
| relatedTo | Apple product launches of late 1990s ⓘ |
| sloganFor | Apple Inc. NERFINISHED ⓘ |
| sloganLanguage | English NERFINISHED ⓘ |
| sloganText | Think different NERFINISHED ⓘ |
| startTime | 1997 ⓘ |
| targetAudience |
creative professionals
ⓘ
general consumers ⓘ |
| timePeriod | late 1990s ⓘ |
| usedIn |
outdoor advertising
ⓘ
print advertisements ⓘ television commercials ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.