Mexico 68 logo
E936467
The Mexico 68 logo is the iconic, op art–inspired visual identity of the 1968 Mexico City Olympic Games, renowned for its bold geometric typography and integration of indigenous design motifs.
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
Olympic Games logo
ⓘ
graphic design work ⓘ logotype ⓘ op art–inspired design ⓘ visual identity ⓘ |
| associatedWith |
International Olympic Committee
NERFINISHED
ⓘ
Mexico 1968 Olympic design program NERFINISHED ⓘ Mexico City NERFINISHED ⓘ |
| colorScheme | primarily black and white in core mark ⓘ |
| countryOfOrigin | Mexico ⓘ |
| designedForEvent | 1968 Summer Olympics in Mexico City NERFINISHED ⓘ |
| designStyle |
Op art
ⓘ
geometric typography ⓘ psychedelic-era graphic design ⓘ |
| extendedColorPalette | vibrant, saturated colors in applications ⓘ |
| hasInfluenceOn |
Latin American graphic design
NERFINISHED
ⓘ
sports event branding ⓘ subsequent Olympic visual identities ⓘ |
| incorporatesMotif |
Huichol yarn painting patterns
ⓘ
indigenous Mexican design motifs ⓘ pre-Columbian visual references ⓘ |
| influencedBy |
Huichol art
NERFINISHED
ⓘ
Op art movement NERFINISHED ⓘ indigenous Mexican art ⓘ modernist graphic design ⓘ |
| mainText | MEXICO 68 NERFINISHED ⓘ |
| partOf |
1968 Summer Olympics
ⓘ
Mexico City 1968 Olympic Games visual identity system NERFINISHED ⓘ |
| purpose | to visually represent the 1968 Mexico City Olympic Games ⓘ |
| readingDirection | left-to-right ⓘ |
| recognizedAs |
iconic Olympic logo
ⓘ
landmark of 20th-century graphic design ⓘ |
| theme | cultural fusion of modernity and tradition ⓘ |
| timePeriod | 1960s ⓘ |
| typographyType | custom display type ⓘ |
| usedIn |
merchandise for the 1968 Olympics
ⓘ
official posters of the 1968 Mexico City Olympics ⓘ signage and wayfinding at the 1968 Olympic venues ⓘ tickets and printed materials for the 1968 Olympics ⓘ |
| usesNumber | 68 ⓘ |
| usesNumerals | Arabic numerals ⓘ |
| usesScript | Latin alphabet ⓘ |
| visualCharacteristic |
bold black-and-white contrast
ⓘ
concentric line patterns ⓘ integrated numerals and letters ⓘ modular letterforms ⓘ optical illusion effect ⓘ radiating line typography ⓘ |
| yearOfIntroduction | 1968 ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.