cola wars

E929780
advertising rivalry brand war business competition marketing rivalry

The Cola Wars refers to the long-running marketing and advertising rivalry between Coca-Cola and PepsiCo as they compete for dominance in the global soft drink market.

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Observed surface forms (1)

Surface form Occurrences
Cola Wars 0

Statements (51)

Predicate Object
instanceOf advertising rivalry ⓘ
brand war ⓘ
business competition ⓘ
marketing rivalry ⓘ
associatedWithConcept brand positioning ⓘ
consumer perception ⓘ
market segmentation ⓘ
product differentiation ⓘ
characterizedBy celebrity endorsements ⓘ
comparative advertising ⓘ
price promotions ⓘ
product line extensions ⓘ
sports sponsorships ⓘ
taste test campaigns ⓘ
competitiveDimension brand image ⓘ
distribution ⓘ
pricing ⓘ
product innovation ⓘ
geographicScope United States of America ⓘ
surface form: United States

global ⓘ
goal brand loyalty ⓘ
market share dominance in soft drinks ⓘ
impact globalization of cola brands ⓘ
increased advertising spending in beverage industry ⓘ
innovation in soft drink flavors ⓘ
proliferation of diet and low-calorie sodas ⓘ
industry soft drink industry ⓘ
involvesBrand Coca-Cola Classic NERFINISHED ⓘ
Diet Coke NERFINISHED ⓘ
Diet Pepsi NERFINISHED ⓘ
Pepsi-Cola NERFINISHED ⓘ
involvesCompany PepsiCo NERFINISHED ⓘ
The Coca-Cola Company NERFINISHED ⓘ
mainParticipants PepsiCo NERFINISHED ⓘ
The Coca-Cola Company NERFINISHED ⓘ
mediaCoverage digital marketing ⓘ
outdoor advertising ⓘ
print advertising ⓘ
television advertising ⓘ
notableCampaign New Coke launch and backlash ⓘ
Pepsi Challenge NERFINISHED ⓘ
notablePhase 1980s marketing battles ⓘ
primaryBrands Coca-Cola GENERATED ⓘ
Pepsi GENERATED ⓘ
productCategory carbonated soft drinks ⓘ
startedInPeriod 20th century ⓘ
studiedInField business strategy ⓘ
consumer behavior ⓘ
marketing ⓘ
timeSpan early 21st century ⓘ
late 20th century ⓘ

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

“Pepsi Challenge” marketing campaign → relatedConcept → cola wars ⓘ
subject surface form: Pepsi Challenge