“Pepsi Challenge” marketing campaign
E272757
UNEXPLORED
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Pepsi advertising campaign | 1 |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Pepsi advertising campaign