Coca-Cola "Hilltop" commercial
E920606
The Coca-Cola "Hilltop" commercial is a landmark 1971 television advertisement featuring a multicultural chorus singing "I'd Like to Buy the World a Coke," widely regarded as one of the most iconic and influential ads in marketing history.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Coca-Cola "Hilltop" commercial canonical | 1 |
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
Coca-Cola advertisement
ⓘ
advertisement ⓘ television commercial ⓘ |
| alsoKnownAs |
Hilltop commercial
NERFINISHED
ⓘ
I’d Like to Buy the World a Coke commercial NERFINISHED ⓘ |
| associatedWith |
Coca-Cola brand identity of optimism
ⓘ
peace and love era of the early 1970s ⓘ |
| brandAdvertised | The Coca-Cola Company NERFINISHED ⓘ |
| broadcastRegion |
United States
NERFINISHED
ⓘ
international markets ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| culturalImpact |
influential in brand image advertising
ⓘ
widely regarded as an iconic television advertisement ⓘ |
| decade | 1970s ⓘ |
| distributionChannel | television broadcast ⓘ |
| featuresChorus | multicultural chorus ⓘ |
| featuresSong | I’d Like to Buy the World a Coke NERFINISHED ⓘ |
| firstAired | 1971 ⓘ |
| genre | musical commercial ⓘ |
| hasFormat |
60-second TV spot
ⓘ
shorter edited versions for broadcast ⓘ |
| industry | advertising ⓘ |
| language | English ⓘ |
| legacy |
frequently cited in lists of greatest commercials of all time
ⓘ
referenced in later popular culture and media ⓘ |
| marketingSignificance |
example of global positioning for a consumer brand
ⓘ
helped popularize emotional branding in advertising ⓘ |
| medium | television ⓘ |
| message | sharing Coca-Cola as a symbol of togetherness ⓘ |
| musicGenre | pop ⓘ |
| notableFor |
being one of the most famous commercials in advertising history
ⓘ
jingle that became a popular song ⓘ multicultural cast ⓘ |
| portrays | international group of young people singing together ⓘ |
| portraysProductUse | drinking Coca-Cola together in a social setting ⓘ |
| productAdvertised | Coca-Cola NERFINISHED ⓘ |
| setting | hilltop in Italy ⓘ |
| slogan | I’d like to buy the world a Coke ⓘ |
| subjectMatter | people from different nations coming together through a shared beverage ⓘ |
| targetAudience | global youth ⓘ |
| theme |
global harmony
ⓘ
peace ⓘ unity ⓘ |
| timePeriodDepicted | contemporary early 1970s ⓘ |
| usesDevice | jingle-based branding ⓘ |
| visualElement | young people from many countries holding Coca-Cola bottles ⓘ |
| visualSymbol | Coca-Cola bottle as a symbol of unity ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.