Kodak Carousel pitch
E920605
The Kodak Carousel pitch is Don Draper’s iconic, emotionally charged advertising presentation from the TV series "Mad Men," in which he rebrands a slide projector as a nostalgic “time machine” that powerfully evokes memory and loss.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
fictional advertising pitch
ⓘ
speech ⓘ television scene ⓘ |
| actorPerforming | Jon Hamm NERFINISHED ⓘ |
| appearsIn | Mad Men NERFINISHED ⓘ |
| appearsInEpisode | Mad Men season 1 episode 13 NERFINISHED ⓘ |
| brandMentioned | Kodak NERFINISHED ⓘ |
| centralMetaphor | time machine ⓘ |
| clientInScene | Kodak executives NERFINISHED ⓘ |
| contrastsWith | purely technical product features ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdBy | Matthew Weiner NERFINISHED ⓘ |
| culturalImpact |
used as example in advertising and marketing education
ⓘ
widely cited in discussions of great TV moments ⓘ |
| deliveredByCharacter | Don Draper NERFINISHED ⓘ |
| demonstrates |
power of storytelling in advertising
ⓘ
use of personal narrative in branding ⓘ |
| describedAs |
iconic advertising presentation
ⓘ
one of Mad Men’s most famous scenes ⓘ |
| emphasizes |
cyclical nature of memory
ⓘ
emotional connection over technology ⓘ |
| episodeTitle | The Wheel NERFINISHED ⓘ |
| fictionalAgency | Sterling Cooper NERFINISHED ⓘ |
| firstAiredOnNetwork | AMC NERFINISHED ⓘ |
| firstAiredYear | 2007 ⓘ |
| includesConcept |
pain from an old wound
ⓘ
“twinge in your heart” definition of nostalgia ⓘ |
| language | English ⓘ |
| medium | television ⓘ |
| narrativeFocus | Don Draper’s family life ⓘ |
| narrativeFunction |
foreshadows strain in Don and Betty’s marriage
ⓘ
reveals Don Draper’s inner emotional conflict ⓘ |
| partOfSeries | Mad Men season 1 finale NERFINISHED ⓘ |
| productAdvertised | Kodak Carousel slide projector NERFINISHED ⓘ |
| rebrandsProductAs | “Carousel” instead of “wheel” ⓘ |
| recognizedAs | classic example of emotional branding in popular culture ⓘ |
| setInDecade | 1960s ⓘ |
| theme |
family
ⓘ
loss ⓘ marital strain ⓘ memory ⓘ nostalgia ⓘ |
| tone |
emotionally charged
ⓘ
melancholic ⓘ nostalgic ⓘ |
| usesDevice |
family photographs
ⓘ
slide show ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.