Sterling Cooper
E920601
Sterling Cooper is a fictional 1960s Madison Avenue advertising agency at the center of the television series "Mad Men."
All labels observed (3)
| Label | Occurrences |
|---|---|
| Sterling Cooper canonical | 7 |
| Sterling Cooper Draper Pryce | 6 |
| Sterling Cooper & Partners | 2 |
How this entity was disambiguated
This entity first appeared as the object of triple T11343849 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Sterling Cooper Context triple: [Don Draper, employer, Sterling Cooper]
-
A.
Caplin & Drysdale
Caplin & Drysdale is a prominent Washington, D.C.–based law firm known for its expertise in tax, bankruptcy, and political law.
-
B.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
C.
Chiat/Day
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
-
D.
Young & Rubicam
Young & Rubicam is a major global advertising agency known for its influential marketing campaigns and long-standing presence in the advertising industry.
-
E.
J. Walter Thompson
J. Walter Thompson is one of the world's oldest and most influential advertising agencies, known for pioneering modern advertising practices and global brand campaigns.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Sterling Cooper Target entity description: Sterling Cooper is a fictional 1960s Madison Avenue advertising agency at the center of the television series "Mad Men."
-
A.
Caplin & Drysdale
Caplin & Drysdale is a prominent Washington, D.C.–based law firm known for its expertise in tax, bankruptcy, and political law.
-
B.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
C.
Chiat/Day
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
-
D.
Young & Rubicam
Young & Rubicam is a major global advertising agency known for its influential marketing campaigns and long-standing presence in the advertising industry.
-
E.
J. Walter Thompson
J. Walter Thompson is one of the world's oldest and most influential advertising agencies, known for pioneering modern advertising practices and global brand campaigns.
- F. None of above. chosen
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
fictional advertising agency
ⓘ
fictional organization ⓘ |
| appearsIn | Mad Men NERFINISHED ⓘ |
| corporateEvent |
acquired by Putnam Powell and Lowe
ⓘ
merged into Sterling Cooper Draper Pryce ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| createdBy | Matthew Weiner NERFINISHED ⓘ |
| employsFictionalCharacter |
Don Draper
NERFINISHED
ⓘ
Harry Crane NERFINISHED ⓘ Joan Holloway NERFINISHED ⓘ Ken Cosgrove NERFINISHED ⓘ Lane Pryce NERFINISHED ⓘ Paul Kinsey NERFINISHED ⓘ Peggy Olson NERFINISHED ⓘ Pete Campbell NERFINISHED ⓘ Salvatore Romano NERFINISHED ⓘ |
| fictionalUniverse | Mad Men universe NERFINISHED ⓘ |
| firstAppearance | Mad Men season 1 NERFINISHED ⓘ |
| hasAccountExecutive | Pete Campbell NERFINISHED ⓘ |
| hasArtDirector | Salvatore Romano NERFINISHED ⓘ |
| hasClient |
American Airlines
NERFINISHED
ⓘ
Belle Jolie NERFINISHED ⓘ Clearasil NERFINISHED ⓘ Hilton Hotels NERFINISHED ⓘ Kodak NERFINISHED ⓘ Lucky Strike NERFINISHED ⓘ Playtex NERFINISHED ⓘ |
| hasCopywriter | Peggy Olson GENERATED ⓘ |
| hasCreativeDirector | Don Draper NERFINISHED ⓘ |
| hasFounder | Roger Sterling Sr. NERFINISHED ⓘ |
| hasMediaDepartmentHead | Harry Crane NERFINISHED ⓘ |
| hasOfficeManager | Joan Holloway NERFINISHED ⓘ |
| hasOwner | Putnam Powell and Lowe NERFINISHED ⓘ |
| hasPartner |
Bertram Cooper
NERFINISHED
ⓘ
Lane Pryce NERFINISHED ⓘ Roger Sterling NERFINISHED ⓘ |
| hasReceptionist | Joan Holloway NERFINISHED ⓘ |
| industry | advertising ⓘ |
| locatedIn |
Manhattan
ⓘ
New York City ⓘ |
| location | Madison Avenue NERFINISHED ⓘ |
| medium | television series ⓘ |
| narrativeFocusOf | early seasons of Mad Men ⓘ |
| narrativeRole | primary workplace setting in Mad Men ⓘ |
| predecessor | Sterling Cooper Draper Pryce NERFINISHED ⓘ |
| settingPeriod | 1960s ⓘ |
| specializesIn |
account management
ⓘ
advertising campaigns ⓘ creative services ⓘ |
| successor |
Sterling Cooper & Partners
NERFINISHED
ⓘ
Sterling Cooper Draper Pryce NERFINISHED ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Sterling Cooper Description of subject: Sterling Cooper is a fictional 1960s Madison Avenue advertising agency at the center of the television series "Mad Men."
Referenced by (15)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Sterling Cooper Draper Pryce
this entity surface form:
Sterling Cooper & Partners
this entity surface form:
Sterling Cooper Draper Pryce
this entity surface form:
Sterling Cooper Draper Pryce
this entity surface form:
Sterling Cooper & Partners
this entity surface form:
Sterling Cooper Draper Pryce
this entity surface form:
Sterling Cooper Draper Pryce
this entity surface form:
Sterling Cooper Draper Pryce