One for One model
E905565
The One for One model is a social entrepreneurship business approach in which a company donates a product or service to someone in need for every item purchased by a customer.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
business model
ⓘ
cause-related marketing approach ⓘ social entrepreneurship model ⓘ |
| aimsTo |
address social needs through market-based mechanisms
ⓘ
integrate philanthropy into everyday consumption ⓘ |
| associatedWith |
Blake Mycoskie
NERFINISHED
ⓘ
Toms Shoes NERFINISHED ⓘ |
| benefits |
differentiation of brands in competitive markets
ⓘ
direct measurability of donated units ⓘ increased customer loyalty among socially conscious consumers ⓘ |
| contrastedWith |
donation models based on profit percentages
ⓘ
traditional philanthropy not tied to sales ⓘ |
| criticizedFor |
being used as a marketing tactic more than a development strategy
ⓘ
focusing on outputs rather than long-term impact ⓘ possibly undermining local businesses ⓘ potentially creating dependency in recipient communities ⓘ |
| dependsOn | sustained sales to fund donations ⓘ |
| emergedIn | early 21st century ⓘ |
| encourages | consumer participation in social impact through purchases ⓘ |
| hasCorePrinciple |
for every product purchased a similar product or service is donated
ⓘ
linking consumer purchases directly to social impact ⓘ |
| hasMechanism |
buy one give one
ⓘ
product-for-product donation ⓘ service-for-service donation ⓘ |
| influencedBy |
fair trade movement
ⓘ
microphilanthropy trends ⓘ |
| mayInclude |
donations of clean water services
ⓘ
donations of eyeglasses ⓘ donations of meals ⓘ donations of medical treatments ⓘ donations of shoes ⓘ |
| oftenUsedIn |
consumer goods industries
ⓘ
eyewear industry ⓘ food and beverage industry ⓘ footwear industry ⓘ healthcare products ⓘ |
| popularizedBy | Toms Shoes NERFINISHED ⓘ |
| relatedConcept |
conscious consumerism
ⓘ
corporate social responsibility ⓘ ethical consumption ⓘ impact investing ⓘ social enterprise ⓘ |
| requires |
logistics for distributing donated goods or services
ⓘ
partnerships with nonprofits or local organizations ⓘ |
| targetsBeneficiaries |
low-income communities
ⓘ
people in need ⓘ underserved populations ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.