Pure Michigan tourism campaign
E904715
The Pure Michigan tourism campaign is a statewide marketing initiative that promotes Michigan’s natural beauty, outdoor recreation, and cultural attractions, famously featuring Tim Allen’s narration and evocative imagery.
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
statewide branding initiative
ⓘ
tourism marketing campaign ⓘ |
| appliesToJurisdiction | State of Michigan NERFINISHED ⓘ |
| associatedWith | Michigan Economic Development Corporation brand ⓘ |
| awardReceived | Mercury Award from U.S. Travel Association NERFINISHED ⓘ |
| brandingElement |
Pure Michigan wordmark
NERFINISHED
ⓘ
stylized letter M in logo ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| describedAs | one of the most successful state tourism campaigns in the United States ⓘ |
| focusesOn |
Great Lakes shoreline
ⓘ
Mackinac Island NERFINISHED ⓘ Upper Peninsula of Michigan NERFINISHED ⓘ cultural attractions in Michigan ⓘ natural beauty of Michigan ⓘ outdoor recreation in Michigan ⓘ small towns in Michigan ⓘ state parks in Michigan ⓘ urban attractions in Detroit ⓘ |
| genre | travel advertising ⓘ |
| hasEffect | increased awareness of Michigan as a travel destination ⓘ |
| hasPart |
billboards
ⓘ
digital advertising ⓘ print advertisements ⓘ radio spots ⓘ social media content ⓘ television commercials ⓘ |
| inception | 2006 ⓘ |
| industry | tourism ⓘ |
| language | English ⓘ |
| location | Michigan NERFINISHED ⓘ |
| mainSubject | Michigan tourism ⓘ |
| medium |
internet
ⓘ
outdoor advertising ⓘ print ⓘ radio ⓘ television ⓘ |
| narratedBy | Tim Allen NERFINISHED ⓘ |
| notableFeature |
calm and reflective narration
ⓘ
evocative imagery of Michigan landscapes ⓘ use of orchestral background music ⓘ |
| purpose |
increase tourism spending in Michigan
ⓘ
promote Michigan as a travel destination ⓘ |
| slogan | Pure Michigan NERFINISHED ⓘ |
| sponsor |
Michigan Economic Development Corporation
NERFINISHED
ⓘ
Travel Michigan NERFINISHED ⓘ |
| startTime | 2006 ⓘ |
| targetAudience |
domestic tourists in the United States
ⓘ
families planning vacations ⓘ outdoor recreation enthusiasts ⓘ regional travelers in the Midwest ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.