United Problem Solvers (historical)
E86700
United Problem Solvers (historical) was a former marketing slogan used by United Parcel Service (UPS) to emphasize its role in providing comprehensive logistics and business solutions beyond basic package delivery.
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign tagline
ⓘ
marketing slogan ⓘ |
| appliesTo | United Parcel Service brand ⓘ |
| associatedWith |
UPS brand repositioning toward solutions
ⓘ
UPS business‑to‑business marketing ⓘ |
| brandElementOf | UPS marketing strategy ⓘ |
| brandOwner |
United Parcel Service (UPS)
ⓘ
surface form:
United Parcel Service, Inc.
|
| category | corporate branding slogan ⓘ |
| communicates |
UPS ability to solve complex business problems
ⓘ
UPS consultative and solutions‑oriented approach ⓘ |
| emphasizes |
customized solutions for businesses
ⓘ
problem‑solving capabilities of UPS employees ⓘ technology‑enabled logistics solutions ⓘ |
| focusesOn |
business process optimization
ⓘ
end‑to‑end logistics solutions ⓘ supply chain efficiency ⓘ |
| geographicScope |
primarily United States
ⓘ
selected international markets ⓘ |
| highlights |
UPS consulting services
ⓘ
UPS global network ⓘ UPS technology platforms ⓘ |
| industryContext |
logistics
ⓘ
package delivery ⓘ supply chain management ⓘ |
| language | English ⓘ |
| medium |
UPS marketing collateral
ⓘ
online advertising ⓘ out‑of‑home advertising ⓘ print advertising ⓘ television advertising ⓘ |
| positioningStatement |
UPS helps businesses solve complex logistics challenges
ⓘ
UPS is more than a package delivery company ⓘ |
| purpose |
differentiate UPS from basic package delivery services
ⓘ
emphasize comprehensive logistics solutions ⓘ position UPS as a business solutions provider ⓘ |
| relatedConcept |
business process outsourcing in logistics
ⓘ
global supply chain solutions ⓘ integrated logistics ⓘ |
| status | retired slogan ⓘ |
| targetAudience |
business customers
ⓘ
logistics decision makers ⓘ operations executives ⓘ supply chain managers ⓘ |
| temporalQualifier | used before current UPS brand slogans ⓘ |
| usedBy |
UPS
ⓘ
United Parcel Service (UPS) ⓘ
surface form:
United Parcel Service
|
| usedFor |
brand awareness
ⓘ
brand differentiation ⓘ communicating value‑added services ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
United Parcel Service