Schramm model of communication

E840986

The Schramm model of communication is a foundational interactive communication theory that emphasizes two-way exchange, shared fields of experience, and continuous feedback between sender and receiver.

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Statements (45)

Predicate Object
instanceOf communication model
communication theory
interactive communication model
addresses misunderstanding due to non-overlapping fields of experience
aimsToExplain how feedback shapes communication
how meaning is shared
appliesTo face-to-face communication
mediated communication
contrastsWith linear model of communication
coreIdea effective communication requires shared experience
feedback helps adjust messages
sender and receiver roles are interchangeable
creator Wilbur Schramm NERFINISHED
describes communication as a circular process
communication as a dynamic process
emphasizes continuous communication process
encoding and decoding processes
feedback
interaction between sender and receiver
shared field of experience
two-way communication
field communication studies
mass communication
media studies
hasDiagramForm circular model
two overlapping fields of experience
hasPerspective process-oriented
receiver-oriented
includesConcept decoder
destination
encoder
feedback
field of experience
message
overlapping experience
signal
source
influencedBy Shannon–Weaver model of communication NERFINISHED
language English
namedAfter Wilbur Schramm NERFINISHED
relatedTo Shannon–Weaver model of communication NERFINISHED
timePeriod mid-20th century
usedIn communication pedagogy
interpersonal communication analysis
mass media communication analysis

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Wilbur Schramm developedConcept Schramm model of communication