Morton
E835212
Morton is a well-known American salt brand recognized for its iconic “When It Rains, It Pours” slogan and umbrella girl logo.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
American brand
ⓘ
brand ⓘ salt brand ⓘ |
| brandAttribute |
anti-caking
ⓘ
consistent pouring ⓘ household staple ⓘ |
| brandName | Morton Salt NERFINISHED ⓘ |
| brandRecognition | high in the United States ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| hasCategory |
consumer packaged goods
ⓘ
grocery brand ⓘ |
| hasLogo | Morton Salt Umbrella Girl NERFINISHED ⓘ |
| hasProduct |
culinary salt blends
ⓘ
ice melt salt ⓘ iodized table salt ⓘ kosher salt ⓘ low-sodium salt products ⓘ non-iodized table salt ⓘ rock salt ⓘ sea salt ⓘ water softening salt ⓘ |
| industry |
food
ⓘ
salt industry ⓘ |
| knownFor |
When It Rains, It Pours slogan
ⓘ
table salt with anti-caking agent ⓘ umbrella girl logo ⓘ |
| logoDepicts | girl with umbrella ⓘ |
| logoFeature |
girl holding an umbrella
ⓘ
girl walking in the rain ⓘ salt pouring from container ⓘ |
| logoStyle | illustrated character logo ⓘ |
| market |
North America
ⓘ
United States NERFINISHED ⓘ |
| packagingFeature |
pour spout
ⓘ
round cardboard canister ⓘ |
| productType |
food seasoning
ⓘ
salt ⓘ table salt ⓘ |
| slogan | When It Rains, It Pours NERFINISHED ⓘ |
| sloganMeaning | salt pours freely even when it rains ⓘ |
| sloganTheme | reliability in damp weather ⓘ |
| targetCustomer |
food manufacturers
ⓘ
food service industry ⓘ households ⓘ |
| usedFor |
baking
ⓘ
cooking ⓘ food preservation ⓘ food seasoning ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.