Umbrella Girl
E835211
Umbrella Girl is the iconic Morton Salt advertising mascot, depicted as a young girl walking in the rain with an umbrella and a container of salt.
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
advertising mascot
ⓘ
brand character ⓘ corporate logo ⓘ fictional character ⓘ |
| appearsOn |
Morton Salt logo
NERFINISHED
ⓘ
Morton Salt package ⓘ |
| associatedWith | Morton Salt NERFINISHED ⓘ |
| brandingRole |
logo centerpiece
ⓘ
mascot ⓘ |
| colorScheme |
blue
ⓘ
yellow ⓘ |
| continuedUse | still used in modern Morton Salt branding ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor | Morton Salt advertising campaign ⓘ |
| culturalStatus | iconic American advertising character ⓘ |
| depictionAction |
holding umbrella over her head
ⓘ
pouring salt behind her as she walks ⓘ walking forward ⓘ |
| depictionEnvironment | rainstorm ⓘ |
| depicts |
girl carrying a container of salt
ⓘ
girl holding an umbrella ⓘ girl walking in the rain ⓘ young girl ⓘ |
| firstAppearanceYear | 1914 ⓘ |
| hasGender | female ⓘ |
| hasSloganRelation | illustrates the phrase When It Rains It Pours ⓘ |
| illustratedAs |
holding a yellow umbrella
ⓘ
spilling salt from a container ⓘ wearing a yellow dress ⓘ |
| industry | food ⓘ |
| intellectualPropertyType | trademark ⓘ |
| medium |
outdoor advertising
ⓘ
print advertising ⓘ product labels ⓘ |
| notableFeature |
rain falling around her
ⓘ
tilted salt container ⓘ umbrella ⓘ |
| owner | Morton Salt Company NERFINISHED ⓘ |
| productTypePromoted | table salt ⓘ |
| represents | Morton Salt brand NERFINISHED ⓘ |
| sloganAssociated | When It Rains It Pours NERFINISHED ⓘ |
| symbolizes |
free-flowing salt
ⓘ
salt that pours in damp weather ⓘ |
| targetMarketAssociation | household consumers ⓘ |
| usedBy | Morton Salt Company NERFINISHED ⓘ |
| usedFor |
advertising
ⓘ
brand identity ⓘ product packaging ⓘ |
| usedSinceCentury | 20th century ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.