Sunlight soap

E829364

Sunlight soap is a historic British brand of household soap introduced by Lever Brothers in the late 19th century and known for pioneering mass-marketed, packaged soap.

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Statements (46)

Predicate Object
instanceOf consumer goods brand
household cleaning product
soap brand
associatedWith Port Sunlight NERFINISHED
associatedWithCompanyMerger formation of Unilever GENERATED
brandOf soap
brandOwner Unilever NERFINISHED
countryOfOrigin United Kingdom
hasAdvertisingMedium newspaper advertisements
posters
signboards
hasBrandImage cleanliness
modern domestic hygiene
hasBrandType heritage brand
hasFormerBrandOwner Lever Brothers NERFINISHED
hasGeographicMarket Commonwealth countries
United Kingdom NERFINISHED
hasKeyIngredient alkali
fatty acids
soap base
hasMarketingStrategy brand recognition
mass advertising
hasPackaging branded packaging
paper-wrapped bars
hasTargetMarket households
laundry users
historicalSignificance contributed to the rise of modern advertising
early example of branded packaged soap
industry consumer goods
soap and detergents
introducedAs mass-marketed packaged soap
introducedBy Lever Brothers NERFINISHED
introducedInPeriod late 19th century
manufacturer Lever Brothers NERFINISHED
marketedAs household soap
laundry soap
notableFor being sold as a branded packaged product
helping popularize branded household goods
large-scale advertising campaigns
pioneering mass-marketed soap
partOf Unilever brand portfolio NERFINISHED
productCategory laundry and cleaning products
productForm bar soap
usedFor general household cleaning
personal washing
washing clothes

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Port Sunlight namedAfter Sunlight soap