Illusion-O ghost viewer

E824797

The Illusion-O ghost viewer was a promotional theatrical device used to let audiences see or hide ghostly images during screenings of the 1960 horror film "13 Ghosts."

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Statements (42)

Predicate Object
instanceOf film promotion gimmick
optical filter
theatrical viewing device
alternateName Illusion-O viewer NERFINISHED
appliedTo cinema screen image
associatedWithDirector William Castle NERFINISHED
associatedWithGenre horror film
category cinema technology
film marketing
gimmick cinema
countryOfOrigin United States of America
surface form: United States
designedFor black-and-white cinematography with color-tinted ghosts
distributionContext theatrical screenings
effectOnImage enhances visibility of ghosts
suppresses visibility of ghosts
exhibitionFormat in-theater handout
hasComponent blue filter
red filter
hasShape handheld viewer
influenced later interactive cinema promotions
influencedBy earlier theatrical gimmicks
introducedIn 1960
marketingName Illusion-O NERFINISHED
medium cellophane or colored plastic
notableFor allowing audience choice to see or not see ghosts
physicalForm cardboard frame with colored filters
promotedWith 13 Ghosts (1960 film) NERFINISHED
purpose enhancing horror experience
interactive audience participation
relatedTo Emergo NERFINISHED
Illusion-O process
Percepto NERFINISHED
William Castle theatrical gimmicks
requires special color-tinted ghost images on film
targetAudience moviegoers of 13 Ghosts (1960)
timePeriodOfUse early 1960s
usedBy theatrical audiences
usedDuringScreeningOf 13 Ghosts (1960 film) NERFINISHED
usedFor hiding ghostly images on screen
viewing ghostly images on screen
usedIn film exhibition
usedInGenre supernatural horror

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

13 Ghosts marketingGimmick Illusion-O ghost viewer