The Honest Company

E822167

The Honest Company is a consumer goods brand co-founded by actress Jessica Alba that focuses on selling eco-friendly, non-toxic household, baby, and personal care products.

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Statements (46)

Predicate Object
instanceOf consumer goods company
public company
brandNameRefersTo honesty in ingredients and labeling
countryOfOrigin United States of America
surface form: United States
focusesOn eco-friendly products
non-toxic products
foundedBy Jessica Alba NERFINISHED
foundedInYear 2011
2012
hasBrandPositioning family-oriented
natural ingredients
sustainability
hasCertificationFocus avoiding certain chemicals
hasCoFounder Brian Lee NERFINISHED
Christopher Gavigan NERFINISHED
Jessica Alba NERFINISHED
Sean Kane NERFINISHED
hasDistributionChannel brick-and-mortar retail
e-commerce
hasKeyPerson Jessica Alba NERFINISHED
hasNotableFounderOccupation Jessica Alba is an actress NERFINISHED
hasTargetMarket families with young children
health-conscious consumers
headquartersLocation Los Angeles, California, United States NERFINISHED
industry baby products
consumer goods
household products
personal care products
listedOn NASDAQ
marketingEmphasizes environmental responsibility
safety
transparency
offers bundled product plans
subscription services
productType baby personal care products
baby wipes
beauty products
diapers
household cleaning products
personal care products
regionServed North America
selected international markets
sells online
through retail partners
tickerSymbol HNST NERFINISHED
wentPublicInYear 2021

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Jessica Alba employer The Honest Company
Jessica Alba founded The Honest Company