2010 United States Census campaign

E810562

The 2010 United States Census campaign was a nationwide outreach effort by the U.S. Census Bureau to encourage public participation in the decennial population count through extensive advertising, community partnerships, and public education.

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All labels observed (3)

Statements (52)

Predicate Object
instanceOf government program
public awareness campaign
appliesToJurisdiction 50 U.S. states
District of Columbia NERFINISHED
Puerto Rico NERFINISHED
other U.S. territories
collaboratesWith business organizations
community-based organizations
educational institutions
faith-based organizations
local governments
state governments
tribal governments
country United States of America
surface form: United States
endTime 2010
followedBy 2020 United States Census campaign
follows 2000 United States Census campaign
hasComponent Census in Schools program NERFINISHED
Complete Count Committees NERFINISHED
Integrated Communications Campaign NERFINISHED
Partnership Program NERFINISHED
organizer United States Census Bureau NERFINISHED
parentOrganization United States Department of Commerce NERFINISHED
partOf 2010 United States Census NERFINISHED
purpose educate the public about the census process
encourage participation in the 2010 United States Census
increase mail-back response rates for census questionnaires
reduce census undercount
slogan It’s in our hands
We can’t move forward until you mail it back
startTime circa 2008
targetAudience all U.S. residents
hard-to-count populations
immigrant communities
low-income households
racial and ethnic minorities
renters
rural populations
young adults
topic congressional apportionment
federal funding allocation
population census
public policy planning
uses community events
multilingual outreach materials
online advertising
outdoor advertising
print advertising
public service announcements
radio advertising
social media outreach
television advertising

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

"What We Do Today Shapes Our Tomorrow" usedIn 2010 United States Census campaign
subject surface form: What We Do Today Shapes Our Tomorrow
"It's In Our Hands" partOf 2010 United States Census campaign
this entity surface form: 2010 United States Census public outreach campaign
"It's In Our Hands" sloganFor 2010 United States Census campaign
this entity surface form: 2010 United States Census outreach campaign