ORPC 7.1 Communications Concerning a Lawyer’s Services

E810473

ORPC 7.1 Communications Concerning a Lawyer’s Services is a provision of the Oregon Rules of Professional Conduct that governs how lawyers may ethically advertise and communicate about their legal services, particularly prohibiting false or misleading statements.

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Statements (45)

Predicate Object
instanceOf professional conduct rule
appliesTo direct mail solicitations about legal services
law firm websites
lawyers licensed in Oregon
online advertising by lawyers
print advertising by lawyers
public statements by lawyers about their services
social media communications by lawyers about their services
belongsToSystem Oregon lawyer regulation system
citation ORPC 7.1
complianceRequiredFor avoidance of professional discipline in Oregon
constrains use of endorsements if they are false or misleading
use of past case results if they create unjustified expectations
use of testimonials if they are false or misleading
enforcedBy Oregon State Bar NERFINISHED
Oregon Supreme Court NERFINISHED
governs communications concerning a lawyer’s services
lawyer advertising
marketing of legal services
hasSectionNumber 7.1
influencedBy ABA Model Rule 7.1 NERFINISHED
jurisdiction Oregon NERFINISHED
language English
legalBasis Oregon court authority to regulate the practice of law
objective to maintain integrity of the legal profession in marketing
to protect the public from deceptive lawyer advertising
partOf Oregon Rules of Professional Conduct NERFINISHED
primaryPurpose to prevent false or misleading communications about a lawyer or the lawyer’s services
prohibits communications that create unjustified expectations about results the lawyer can achieve
communications that imply results by improper means
communications that state or imply that the lawyer can achieve results by violating the Rules of Professional Conduct or other law
false statements about a lawyer’s services
material misrepresentations of fact or law in lawyer advertising
misleading statements about a lawyer’s services
omissions of facts necessary to make a communication not materially misleading
unsubstantiated comparisons of a lawyer’s services with those of other lawyers if likely to mislead
regulates statements about a lawyer’s experience
statements about a lawyer’s fees when communicated to the public
statements about a lawyer’s qualifications
relatedTo client protection in legal marketing
lawyer advertising ethics
requires that lawyer communications be truthful
that lawyer communications not be materially misleading
scope all forms of communication about a lawyer or the lawyer’s services
subjectMatter communications concerning a lawyer’s services

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Oregon Rules of Professional Conduct hasPart ORPC 7.1 Communications Concerning a Lawyer’s Services