Speak Mandarin Campaign

E802135

The Speak Mandarin Campaign is a Singaporean government initiative launched in 1979 to promote Mandarin Chinese as the common language among Chinese Singaporeans and reduce the use of other Chinese dialects.

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Statements (49)

Predicate Object
instanceOf government initiative
language promotion campaign
aim promote Mandarin Chinese among Chinese Singaporeans
reduce use of Chinese dialects in Singapore
associatedWith Lee Kuan Yew NERFINISHED
city Singapore NERFINISHED
country Singapore
effect decline in use of Chinese dialects in Singapore
increase in use of Mandarin among Chinese Singaporeans
focus use of Mandarin at home
use of Mandarin in daily life
use of Mandarin in the workplace
frequency annual campaign
governmentPolicyType language policy
hasOfficialWebsite https://www.mandarin.org.sg/
hasTheme yearly campaign theme
implementedThrough broadcasting regulations
public education campaigns
school language policies
inception 1979
justification promote cohesion among Chinese Singaporeans
simplify language education for Chinese Singaporeans
languageOfCommunication English NERFINISHED
Mandarin Chinese NERFINISHED
languagePromoted Mandarin Chinese NERFINISHED
languagesDiscouraged Cantonese NERFINISHED
Hainanese
Hakka NERFINISHED
Hokkien
Teochew NERFINISHED
launchedBy Government of Singapore NERFINISHED
Singapore Ministry of Culture NERFINISHED
location Singapore NERFINISHED
mediaUsed print advertisements
public events
radio broadcasts
school programmes
television advertisements
notableChange shift from discouraging dialects to encouraging bilingualism and cultural appreciation over time
partOf Singapore nation-building efforts
policyContext Singapore bilingual education policy
promotedBy People's Action Party government NERFINISHED
region Southeast Asia
regulates use of dialects on free-to-air television
use of dialects on radio
slogan Speak More Mandarin, Less Dialect
startDate September 1979
status ongoing
targetPopulation Chinese Singaporeans NERFINISHED

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Singapore Hokkien declineFactor Speak Mandarin Campaign