Keep America Beautiful anti-litter campaign
E796338
The Keep America Beautiful anti-litter campaign was a prominent U.S. public service initiative, famously featuring Iron Eyes Cody, that aimed to reduce littering and promote environmental responsibility.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
anti-litter campaign
ⓘ
public service campaign ⓘ |
| advertisingAgency | Marsteller Inc. NERFINISHED ⓘ |
| alsoKnownAs |
Crying Indian campaign
NERFINISHED
ⓘ
People Start Pollution, People Can Stop It NERFINISHED ⓘ |
| awardReceived | Clio Award NERFINISHED ⓘ |
| broadcastOn | U.S. television networks ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| creativeDirector | Marsteller Inc. NERFINISHED ⓘ |
| depicts | Native American stereotype ⓘ |
| distributionFormat |
30-second television spot
ⓘ
60-second television spot ⓘ |
| genre | public service announcement ⓘ |
| hasCriticism |
greenwashing by corporate sponsors
ⓘ
shifting blame for pollution from corporations to individuals ⓘ use of a non-Native actor portraying a Native American ⓘ |
| hasEffect |
increased public awareness of littering
ⓘ
influenced U.S. environmental discourse ⓘ |
| hasInfluenceOn | later environmental advertising campaigns ⓘ |
| hasSubject |
industrial pollution backdrop
ⓘ
roadside litter ⓘ urban pollution ⓘ |
| inception | early 1970s ⓘ |
| language | English ⓘ |
| location |
United States of America
ⓘ
surface form:
United States
|
| mainCharacter | Iron Eyes Cody NERFINISHED ⓘ |
| mainTheme |
anti-littering
ⓘ
environmental protection ⓘ personal responsibility for pollution ⓘ |
| medium |
print advertising
ⓘ
radio ⓘ television ⓘ |
| notableCastMember | Iron Eyes Cody NERFINISHED ⓘ |
| notableFor | iconic crying Native American image ⓘ |
| notableWork | Crying Indian television spot NERFINISHED ⓘ |
| partOf | Keep America Beautiful programs ⓘ |
| producer | Keep America Beautiful NERFINISHED ⓘ |
| productionCompany | Keep America Beautiful NERFINISHED ⓘ |
| purpose |
promote environmental responsibility
ⓘ
reduce littering in the United States ⓘ |
| regulates | public attitudes toward littering ⓘ |
| slogan | People Start Pollution. People Can Stop It. ⓘ |
| sponsor | Keep America Beautiful NERFINISHED ⓘ |
| startTime | 1971 ⓘ |
| targetAudience | general American public ⓘ |
| timePeriod | 1970s ⓘ |
| visualFeature | single tear running down Iron Eyes Cody's cheek ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.