Name Your Price Tool (campaign concept)
E761838
Name Your Price Tool is a Progressive insurance advertising campaign concept centered on a feature that lets customers choose their budget and see coverage options tailored to that price.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign concept
ⓘ
insurance advertising campaign ⓘ marketing concept ⓘ |
| associatedDigitalProperty | progressive.com GENERATED ⓘ |
| associatedWith | Progressive Insurance NERFINISHED ⓘ |
| brand | Progressive NERFINISHED ⓘ |
| brand campaign concept},{ | Progressive Corporation NERFINISHED ⓘ |
| brandAttributeReinforced |
customer-centric
ⓘ
innovative ⓘ tech-savvy ⓘ |
| brandCharacterFeatured |
Flo
NERFINISHED
ⓘ
Progressive Box NERFINISHED ⓘ |
| campaignGoal |
differentiate Progressive on pricing flexibility
ⓘ
drive policy conversions ⓘ increase online quote starts ⓘ |
| coreIdea |
coverage options tailored to a chosen price
ⓘ
customers choose their budget first ⓘ price-based insurance shopping ⓘ |
| creativeTheme |
Flo guiding customers through choosing a price
ⓘ
interactive price slider or dial ⓘ |
| featureType | online quote customization ⓘ |
| geographicMarket | United States NERFINISHED ⓘ |
| industry |
auto insurance
ⓘ
property and casualty insurance ⓘ |
| mechanismDescribed |
customer enters desired monthly payment
ⓘ
system returns coverage configurations matching budget ⓘ |
| medium |
display advertising
ⓘ
online video ads ⓘ social media advertising ⓘ television commercials ⓘ |
| messageFocus |
we show you options that fit your budget
ⓘ
you tell us how much you want to pay ⓘ |
| positioning |
empowering customers to customize coverage
ⓘ
simplifying insurance shopping ⓘ |
| productCategoryPromoted |
RV insurance policies
ⓘ
auto insurance policies ⓘ boat insurance policies ⓘ motorcycle insurance policies ⓘ |
| promotes | Name Your Price Tool feature NERFINISHED ⓘ |
| relatedConcept |
comparison shopping for insurance
ⓘ
usage-based insurance marketing ⓘ |
| sloganTheme | naming your own price ⓘ |
| targetAudience |
auto insurance shoppers
ⓘ
price-sensitive consumers ⓘ |
| valueProposition |
control over insurance budget
ⓘ
flexible coverage for different budgets ⓘ transparency in coverage options ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.