Tex Schramm

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Tex Schramm was a pioneering NFL executive best known for building the Dallas Cowboys into a powerhouse franchise and helping modernize the league through innovations in marketing, broadcasting, and game rules.


Statements (49)
Predicate Object
instanceOf American football executive
human
awardReceived Pro Football Hall of Fame induction
causeOfDeath natural causes
countryOfCitizenship United States of America
dateOfBirth 1920-06-02
dateOfDeath 2003-07-15
dateOfHallOfFameInduction 1991
educatedAt University of Texas at Austin
employer CBS Sports
Dallas Cowboys
Los Angeles Rams
endTime 1989
familyName Schramm
fieldOfWork sports broadcasting
sports management
sports marketing
fullName Texas Earnest Schramm Jr.
givenName Texas Earnest
hallOfFame Pro Football Hall of Fame
league National Football League
memberOf Pro Football Hall of Fame
memberOfSportsTeam Dallas Cowboys
nickname Tex Schramm
notableAchievement advocated for flexible scheduling and prime-time games in NFL broadcasting
advocated for wildcard playoff format in the NFL
helped develop NFL’s television revenue model
helped establish the Dallas Cowboys as “America’s Team” brand
helped modernize NFL broadcasting
helped modernize NFL game rules
helped modernize NFL marketing
instrumental in NFL’s adoption of instant replay
instrumental in NFL’s adoption of the use of microphones on officials
key figure in NFL–AFL merger negotiations
oversaw drafting of key Cowboys players such as Roger Staubach and Bob Lilly
pioneered use of advanced scouting and computer analysis in team operations
promoted use of cheerleaders as a marketing tool for NFL teams
notableWork building the Dallas Cowboys into an NFL powerhouse franchise
occupation sports executive
television executive
placeOfBirth San Gabriel, California, United States
placeOfDeath Dallas, Texas, United States
positionHeld executive at CBS Sports
general manager of the Dallas Cowboys
general manager of the Los Angeles Rams
president of the Dallas Cowboys
residence Dallas, Texas, United States
sportsDiscipline American football
startTime 1960

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