"Das Auto" (historical)
E728802
"Das Auto" was a former global brand slogan used by Volkswagen Passenger Cars to emphasize its identity as the quintessential car manufacturer.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Das Auto | 0 |
Statements (34)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| appliesTo | Volkswagen brand NERFINISHED ⓘ |
| associatedWith |
Volkswagen brand positioning
ⓘ
Volkswagen corporate identity NERFINISHED ⓘ |
| brandCategory | automobile brand slogan ⓘ |
| brandOwner | Volkswagen AG NERFINISHED ⓘ |
| communicationGoal | position Volkswagen as archetypal car maker ⓘ |
| countryOfOrigin | Germany ⓘ |
| describesAs | quintessential car manufacturer ⓘ |
| emphasizes |
Volkswagen as definitive car
ⓘ
Volkswagen identity as car manufacturer ⓘ simplicity and clarity of brand ⓘ |
| focusesOn | car as core product ⓘ |
| industry | automotive industry ⓘ |
| language | German ⓘ |
| meaningInEnglish | The Car ⓘ |
| medium | global brand campaigns ⓘ |
| notableFor |
minimalist wording
ⓘ
strong association with Volkswagen brand ⓘ |
| productType | passenger cars ⓘ |
| region | worldwide ⓘ |
| replacedPreviousSlogan | various local Volkswagen slogans ⓘ |
| scope | global slogan ⓘ |
| status |
former global slogan
ⓘ
retired slogan ⓘ |
| targetMarket | global automotive consumers ⓘ |
| usedBy |
Volkswagen
NERFINISHED
ⓘ
Volkswagen Passenger Cars NERFINISHED ⓘ |
| usedDuring | early 21st century ⓘ |
| usedIn |
brand communications
ⓘ
online advertising ⓘ outdoor advertising ⓘ print advertisements ⓘ television commercials ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.