Social Judgment theory

E702880

attitude change theory persuasion theory social psychology theory

Social Judgment theory is a social psychology framework that explains how people evaluate and are persuaded by messages based on their existing attitudes and the range of positions they find acceptable or unacceptable.

Try in SPARQL Jump to: Surface forms Statements Referenced by

Observed surface forms (1)

Surface form	Occurrences
Social Judgment Theory	0

Statements (48)

Predicate	Object
instanceOf	attitude change theory ⓘ persuasion theory ⓘ social psychology theory ⓘ
appliesTo	attitude strength ⓘ opinion change ⓘ persuasive communication ⓘ
argues	high ego involvement produces a wide latitude of rejection ⓘ low ego involvement produces a wider latitude of noncommitment ⓘ
assumes	people evaluate messages relative to their current attitudes ⓘ
basedOn	existing attitudes ⓘ
claims	positions close to the anchor may be perceived as closer than they are ⓘ positions far from the anchor may be perceived as more discrepant than they are ⓘ
coDevelopedBy	Carl Hovland NERFINISHED ⓘ Carolyn Sherif NERFINISHED ⓘ
coreIdea	persuasion depends on where a message falls within a person's judgmental latitudes ⓘ
developedInDecade	1960s ⓘ
emphasizes	range of acceptable and unacceptable positions ⓘ subjective judgment of message positions ⓘ
field	social psychology ⓘ
focusesOn	attitude change ⓘ attitude evaluation ⓘ persuasion ⓘ
includesPhenomenon	assimilation effect ⓘ contrast effect ⓘ
influencedBy	Muzafer Sherif's autokinetic effect experiments ⓘ Muzafer Sherif's work on social norms ⓘ
introducesConcept	anchor position ⓘ ego involvement ⓘ latitude of acceptance ⓘ latitude of noncommitment ⓘ latitude of rejection ⓘ
predicts	direction of attitude change ⓘ magnitude of attitude change ⓘ
proposedBy	Muzafer Sherif NERFINISHED ⓘ
publishedIn	1961 book "Social Judgment" ⓘ
relatedTo	Elaboration Likelihood Model NERFINISHED ⓘ balance theory ⓘ cognitive dissonance theory ⓘ
relatesTo	ego involvement in attitudes ⓘ message discrepancy ⓘ
states	messages within the latitude of acceptance are more likely to be persuasive ⓘ messages within the latitude of noncommitment may lead to attitude change ⓘ messages within the latitude of rejection are likely to be rejected ⓘ people compare message positions to their own anchor position ⓘ
usedIn	communication research ⓘ health communication ⓘ marketing ⓘ political communication ⓘ

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Ord. Prof. Dr. Muzaffer Şerif → notableWork → Social Judgment theory ⓘ

subject surface form: Muzafer Sherif