“When It Rains It Pours” slogan
E684190
“When It Rains It Pours” is a famous advertising slogan associated with Morton Salt, highlighting the brand’s promise that its salt remains free-flowing even in damp weather.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| "When It Rains It Pours" slogan | 0 |
Statements (43)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| advertisingTheme |
product performance in moisture
ⓘ
reliability in bad weather ⓘ |
| associatedCharacter | Morton Salt Girl NERFINISHED ⓘ |
| associatedWith | Morton Salt NERFINISHED ⓘ |
| brandElementOf | Morton Salt brand identity ⓘ |
| category |
American advertising slogan
ⓘ
food product slogan ⓘ |
| communicates | consistent pouring quality regardless of humidity ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| featureEmphasized |
anti-caking agents in salt
ⓘ
moisture resistance ⓘ |
| hasCulturalImpact | widely recognized phrase in the United States ⓘ |
| hasReputation | one of the most famous U.S. advertising slogans ⓘ |
| highlightsProperty |
does not clump in damp weather
ⓘ
remains free-flowing in humidity ⓘ |
| industry |
food industry
ⓘ
salt industry ⓘ |
| language | English ⓘ |
| meaning |
Morton Salt pours freely even when it rains
ⓘ
the salt will pour in any weather ⓘ |
| medium |
outdoor advertising
ⓘ
packaging ⓘ print advertising ⓘ |
| notableFor | long-term use in American advertising ⓘ |
| productType | table salt ⓘ |
| promotes | free-flowing salt ⓘ |
| relatesTo |
cooking
ⓘ
kitchen use ⓘ weather ⓘ |
| semanticType |
idiom-based slogan
ⓘ
pun ⓘ |
| sloganFor |
Morton Salt brand
NERFINISHED
ⓘ
Morton Salt table salt NERFINISHED ⓘ |
| targetAudience | household consumers ⓘ |
| targetMarket | grocery shoppers ⓘ |
| usedByBrand | Morton Salt NERFINISHED ⓘ |
| usedFor |
brand differentiation
ⓘ
brand recognition ⓘ communicating product benefit ⓘ |
| usedOn |
Morton Salt advertising campaigns
ⓘ
Morton Salt packaging ⓘ |
| usesWordplayOn | common saying "when it rains, it pours" ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.