Fair & Balanced
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Fair & Balanced was the long-time marketing slogan used by Fox News Channel to promote its image as an impartial and objective news source.
Statements (33)
| Predicate | Object |
|---|---|
| instanceOf |
advertising tagline
→
marketing slogan → |
| associatedWith |
United States media
→
cable news → conservative media in the United States → media bias debates → |
| brandingStrategy | positioning Fox News as neutral between political sides → |
| countryOfUse |
United States of America
→
surface form: "United States"
|
| describes |
Fox News Channel as impartial
→
Fox News Channel →
surface form: "Fox News Channel as objective"
|
| employerBrandingFor |
Fox News Media
→
surface form: "Fox News journalists"
|
| language | English → |
| medium | television news marketing → |
| notableFor | controversy over Fox News objectivity → |
| partOf | Fox News Channel brand identity → |
| perceivedAs | politically charged slogan by critics → |
| promotedConcept |
balanced news coverage
→
fair news coverage → |
| sloganFor | Fox News Channel marketing campaigns → |
| targetAudience |
American television viewers
→
news consumers → |
| topicOf |
academic analysis of media bias
→
media criticism → political commentary → |
| usedBy |
Fox News Channel
→
surface form: "Fox News"
Fox News Channel → |
| usedDuring |
early 21st century
→
late 20th century → |
| usedFor |
brand positioning
→
image promotion → |
| usedIn |
Fox News Channel on-air promotions
→
Fox News Channel online marketing → Fox News Channel print advertisements → |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.