Thums Up

E639741

Thums Up is a popular Indian cola soft drink brand known for its strong, fizzy taste and macho, adventurous image.

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Statements (48)

Predicate Object
instanceOf carbonated beverage
cola
soft drink brand
beverageType cola soft drink
containsCaffeine true
countryOfOrigin India
hasBrandColor blue
red
hasBrandImage adventurous
macho
hasFlavorProfile fizzy
strong
hasLogoElement thumbs-up hand symbol
hasMarketPositioning strong-tasting cola
hasPrimaryIngredient caffeine
caramel color
carbonated water
sugar
hasSloganTheme adventure
boldness
hasTargetAudience urban consumers
young adults
hasTasteNote spicy cola
strong cola
isAdvertisedThrough digital media
outdoor advertising
television commercials
isAssociatedWith Indian cola market
isAvailableIn convenience stores
restaurants
retail stores
supermarkets
isCarbonated true
isConsumedAs refreshing drink
isMarketedAs cola with a strong taste
isNonAlcoholic true
isOwnedBy The Coca-Cola Company NERFINISHED
isPartOfCategory Indian beverage brands
cola brands
isPopularIn India NERFINISHED
isPositionedAgainst Coca-Cola NERFINISHED
Pepsi NERFINISHED
isProducedFor mass market
isServed chilled
isSoldInPackagingType PET bottles
aluminum cans
glass bottles
wasOriginallyLaunchedBy Parle Agro NERFINISHED

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Mahesh Babu brandEndorsement Thums Up