Never Knowingly Undersold (historic price promise)
E636397
Never Knowingly Undersold was a long-standing John Lewis & Partners price-matching pledge that promised customers competitive prices by matching lower prices found at rival retailers.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Never Knowingly Undersold | 1 |
Statements (46)
| Predicate | Object |
|---|---|
| instanceOf |
customer guarantee
ⓘ
marketing slogan ⓘ price promise ⓘ price-matching pledge ⓘ retail policy ⓘ |
| appliesTo |
in-store purchases at John Lewis
ⓘ
many product categories including electricals, homeware and fashion ⓘ prices of goods sold by John Lewis ⓘ |
| associatedWith |
British department store sector
ⓘ
United Kingdom retail market ⓘ |
| beneficiary | John Lewis customers ⓘ |
| brandingElement |
featured in John Lewis advertising
ⓘ
featured on John Lewis in-store signage ⓘ featured on John Lewis receipts and customer communications ⓘ |
| comparisonBasis | publicly advertised prices at qualifying rival retailers ⓘ |
| condition |
price comparison must exclude short-term clearance or closing-down sales in many cases
ⓘ
product must be in stock at the rival retailer ⓘ |
| coreConcept | John Lewis would not knowingly sell at a higher price than competitors NERFINISHED ⓘ |
| countryOfUse | United Kingdom NERFINISHED ⓘ |
| endReason |
changes in retail landscape and growth of online-only competitors
ⓘ
difficulty of applying the promise fairly in a complex omnichannel market ⓘ |
| enforcedBy | John Lewis customer service teams ⓘ |
| ethicalPositioning |
fair pricing
ⓘ
transparency in pricing ⓘ |
| feature |
exclusions for some categories such as online-only retailers or special promotions in certain periods
ⓘ
price matching against selected competitors ⓘ requirement that comparison products be identical ⓘ requirement that comparison products be sold under the same terms and conditions ⓘ |
| language | English ⓘ |
| marketingRole |
to differentiate John Lewis on value and trust
ⓘ
to support John Lewis’s brand positioning as customer-focused and fair on price ⓘ |
| notableFor |
association with John Lewis’s trust-based brand image
ⓘ
longevity as a retail promise ⓘ |
| operator | John Lewis Partnership NERFINISHED ⓘ |
| promise | to refund the difference if a customer found a lower price elsewhere under qualifying conditions ⓘ |
| purpose |
to match lower prices found at rival retailers
ⓘ
to reassure customers about price competitiveness ⓘ |
| replacedBy | a broader focus on overall value and services at John Lewis ⓘ |
| reputation | one of the best-known retail price promises in the UK ⓘ |
| sloganText | Never Knowingly Undersold NERFINISHED ⓘ |
| status |
historic policy
ⓘ
withdrawn ⓘ |
| timePeriod |
20th century
ⓘ
early 21st century ⓘ |
| usedBy |
John Lewis
NERFINISHED
ⓘ
John Lewis & Partners NERFINISHED ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Never Knowingly Undersold