Never Knowingly Undersold (historic price promise)
E636397
Never Knowingly Undersold was a long-standing John Lewis & Partners price-matching pledge that promised customers competitive prices by matching lower prices found at rival retailers.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Never Knowingly Undersold | 1 |
| Never Knowingly Undersold (historic price promise) canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T7040038 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Never Knowingly Undersold (historic price promise) Context triple: [John Lewis & Partners, hasKeyValue, Never Knowingly Undersold (historic price promise)]
-
A.
No Deposit, No Return
"No Deposit, No Return" is a song featured on Sheena Easton's 1988 pop/R&B album *The Lover in Me*.
-
B.
Hard Bargain
"Hard Bargain" is a 2011 studio album by American singer-songwriter Emmylou Harris that blends country, folk, and Americana influences with reflective, autobiographical songwriting.
-
C.
The Price You Pay
"The Price You Pay" is a song by Bruce Springsteen from his 1980 album *The River*, reflecting themes of sacrifice and the consequences of life’s choices.
-
D.
Priceless
"Priceless" is a comedic novel by television personality and fashion icon Nicole Richie that satirizes the glamorous yet chaotic lives of the rich and famous.
-
E.
Priceless
"Priceless" is a 2006 French romantic comedy film starring Audrey Tautou as a gold digger who mistakes a shy hotel waiter for a wealthy suitor.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Never Knowingly Undersold (historic price promise) Target entity description: Never Knowingly Undersold was a long-standing John Lewis & Partners price-matching pledge that promised customers competitive prices by matching lower prices found at rival retailers.
-
A.
No Deposit, No Return
"No Deposit, No Return" is a song featured on Sheena Easton's 1988 pop/R&B album *The Lover in Me*.
-
B.
Hard Bargain
"Hard Bargain" is a 2011 studio album by American singer-songwriter Emmylou Harris that blends country, folk, and Americana influences with reflective, autobiographical songwriting.
-
C.
The Price You Pay
"The Price You Pay" is a song by Bruce Springsteen from his 1980 album *The River*, reflecting themes of sacrifice and the consequences of life’s choices.
-
D.
Priceless
"Priceless" is a comedic novel by television personality and fashion icon Nicole Richie that satirizes the glamorous yet chaotic lives of the rich and famous.
-
E.
Priceless
"Priceless" is a 2006 French romantic comedy film starring Audrey Tautou as a gold digger who mistakes a shy hotel waiter for a wealthy suitor.
- F. None of above. chosen
Statements (46)
| Predicate | Object |
|---|---|
| instanceOf |
customer guarantee
ⓘ
marketing slogan ⓘ price promise ⓘ price-matching pledge ⓘ retail policy ⓘ |
| appliesTo |
in-store purchases at John Lewis
ⓘ
many product categories including electricals, homeware and fashion ⓘ prices of goods sold by John Lewis ⓘ |
| associatedWith |
British department store sector
ⓘ
United Kingdom retail market ⓘ |
| beneficiary | John Lewis customers ⓘ |
| brandingElement |
featured in John Lewis advertising
ⓘ
featured on John Lewis in-store signage ⓘ featured on John Lewis receipts and customer communications ⓘ |
| comparisonBasis | publicly advertised prices at qualifying rival retailers ⓘ |
| condition |
price comparison must exclude short-term clearance or closing-down sales in many cases
ⓘ
product must be in stock at the rival retailer ⓘ |
| coreConcept | John Lewis would not knowingly sell at a higher price than competitors NERFINISHED ⓘ |
| countryOfUse | United Kingdom NERFINISHED ⓘ |
| endReason |
changes in retail landscape and growth of online-only competitors
ⓘ
difficulty of applying the promise fairly in a complex omnichannel market ⓘ |
| enforcedBy | John Lewis customer service teams ⓘ |
| ethicalPositioning |
fair pricing
ⓘ
transparency in pricing ⓘ |
| feature |
exclusions for some categories such as online-only retailers or special promotions in certain periods
ⓘ
price matching against selected competitors ⓘ requirement that comparison products be identical ⓘ requirement that comparison products be sold under the same terms and conditions ⓘ |
| language | English ⓘ |
| marketingRole |
to differentiate John Lewis on value and trust
ⓘ
to support John Lewis’s brand positioning as customer-focused and fair on price ⓘ |
| notableFor |
association with John Lewis’s trust-based brand image
ⓘ
longevity as a retail promise ⓘ |
| operator | John Lewis Partnership NERFINISHED ⓘ |
| promise | to refund the difference if a customer found a lower price elsewhere under qualifying conditions ⓘ |
| purpose |
to match lower prices found at rival retailers
ⓘ
to reassure customers about price competitiveness ⓘ |
| replacedBy | a broader focus on overall value and services at John Lewis ⓘ |
| reputation | one of the best-known retail price promises in the UK ⓘ |
| sloganText | Never Knowingly Undersold NERFINISHED ⓘ |
| status |
historic policy
ⓘ
withdrawn ⓘ |
| timePeriod |
20th century
ⓘ
early 21st century ⓘ |
| usedBy |
John Lewis
NERFINISHED
ⓘ
John Lewis & Partners NERFINISHED ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Never Knowingly Undersold (historic price promise) Description of subject: Never Knowingly Undersold was a long-standing John Lewis & Partners price-matching pledge that promised customers competitive prices by matching lower prices found at rival retailers.
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Never Knowingly Undersold