Pepsi Generation

E568814

Pepsi Generation is a famous Pepsi advertising campaign slogan that positioned the brand as the drink of youth and modernity.

All labels observed (1)

Label Occurrences
Pepsi Generation canonical 1

How this entity was disambiguated

Statements (30)

Predicate Object
instanceOf advertising campaign ⓘ
advertising campaign slogan ⓘ
marketing slogan ⓘ
associatedCompany PepsiCo NERFINISHED ⓘ
brand Pepsi NERFINISHED ⓘ
brandImage contemporary ⓘ
energetic ⓘ
youthful ⓘ
brandPositioningRelativeTo Coca-Cola NERFINISHED ⓘ
brandStrategy appeal to younger consumers ⓘ
category American advertising slogans ⓘ
Pepsi advertising campaigns NERFINISHED ⓘ
geographicFocus United States NERFINISHED ⓘ
industry beverage industry ⓘ
marketingTheme modern lifestyle ⓘ
youth culture ⓘ
medium outdoor advertising ⓘ
print advertising ⓘ
radio advertising ⓘ
television advertising ⓘ
notableFor linking Pepsi with youth identity ⓘ
long-running use in Pepsi advertising ⓘ
positioning drink of youth ⓘ
symbol of modernity ⓘ
productType carbonated soft drink ⓘ
purpose differentiate Pepsi from older competitors ⓘ
refresh brand image ⓘ
sloganLanguage English ⓘ
targetAudience youth ⓘ
timePeriod second half of the 20th century ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.