Pepsi Generation
E568814
Pepsi Generation is a famous Pepsi advertising campaign slogan that positioned the brand as the drink of youth and modernity.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Pepsi Generation canonical | 1 |
Statements (30)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
advertising campaign slogan ⓘ marketing slogan ⓘ |
| associatedCompany | PepsiCo NERFINISHED ⓘ |
| brand | Pepsi NERFINISHED ⓘ |
| brandImage |
contemporary
ⓘ
energetic ⓘ youthful ⓘ |
| brandPositioningRelativeTo | Coca-Cola NERFINISHED ⓘ |
| brandStrategy | appeal to younger consumers ⓘ |
| category |
American advertising slogans
ⓘ
Pepsi advertising campaigns NERFINISHED ⓘ |
| geographicFocus | United States NERFINISHED ⓘ |
| industry | beverage industry ⓘ |
| marketingTheme |
modern lifestyle
ⓘ
youth culture ⓘ |
| medium |
outdoor advertising
ⓘ
print advertising ⓘ radio advertising ⓘ television advertising ⓘ |
| notableFor |
linking Pepsi with youth identity
ⓘ
long-running use in Pepsi advertising ⓘ |
| positioning |
drink of youth
ⓘ
symbol of modernity ⓘ |
| productType | carbonated soft drink ⓘ |
| purpose |
differentiate Pepsi from older competitors
ⓘ
refresh brand image ⓘ |
| sloganLanguage | English ⓘ |
| targetAudience | youth ⓘ |
| timePeriod | second half of the 20th century ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.