Actimel

E559705

Actimel is a probiotic yogurt drink brand known for its small bottled dairy shots marketed to support the immune system.

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Statements (48)

Predicate Object
instanceOf consumer product
probiotic yogurt drink brand
trademark
brandFamily Danone dairy brands
brandOwner Danone NERFINISHED
brandPositioning daily immunity-support drink
category dairy beverage
probiotic food
yogurt drink
consumptionOccasion breakfast
snack
contains fermented milk
probiotic cultures
hasCompetitor Yakult NERFINISHED
other probiotic drink brands
hasHealthPositioning supports normal function of the immune system (subject to local regulations)
hasKeyIngredient Lactobacillus casei Danone (L. casei DN-114001) NERFINISHED
flavourings
milk
sugar
yogurt cultures
hasNutrientClaim contains vitamins B6 and D (in many markets)
hasVariant low-fat Actimel NERFINISHED
no-added-sugar Actimel NERFINISHED
plain flavour Actimel
strawberry flavour Actimel NERFINISHED
introducedBy Danone NERFINISHED
isAdvertisedOn digital media
print media
television
isMarketedIn Europe NERFINISHED
France NERFINISHED
Italy NERFINISHED
Latin America NERFINISHED
Spain NERFINISHED
United Kingdom NERFINISHED
other international markets
marketedAs functional food
marketedFor supporting the immune system
packagingType small plastic bottle
productForm small bottled dairy shot
productType probiotic yogurt drink
regulatoryContext subject to health-claims regulation in the European Union
soldAs refrigerated product
storageRequirement keep refrigerated
targetConsumer families
health-conscious consumers
typicalServingSize one small bottle per day

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Danone hasBrand Actimel