Imperial Blue
E555267
Imperial Blue is a popular Indian whisky brand known for its smooth blend of Indian grain spirits and imported Scotch malts, marketed primarily in the value and mid-range segments.
Statements (33)
| Predicate | Object |
|---|---|
| instanceOf | whisky brand ⓘ |
| alcoholicBeverageCategory | whisky ⓘ |
| brandPositioning | value-for-money whisky ⓘ |
| consumerPerception |
budget-friendly whisky
ⓘ
smooth-tasting whisky ⓘ |
| countryOfOrigin | India ⓘ |
| flavourProfile |
light
ⓘ
smooth ⓘ |
| hasMarketPresenceIn |
semi-urban India
ⓘ
urban India ⓘ |
| isBlendedFrom |
grain spirits
ⓘ
malt whisky ⓘ |
| isMarketedAs | premium-yet-affordable whisky ⓘ |
| isPackagedAs | bottled whisky ⓘ |
| isSoldIn |
Indian liquor stores
ⓘ
bars in India ⓘ |
| knownFor |
affordable pricing
ⓘ
smooth blend ⓘ |
| marketSegment |
mid-range segment
ⓘ
value segment ⓘ |
| primaryMarket | India NERFINISHED ⓘ |
| productType | blended whisky ⓘ |
| regulatoryCategoryInIndia | Indian Made Foreign Liquor NERFINISHED ⓘ |
| servingSuggestion |
in mixed drinks
ⓘ
neat ⓘ on the rocks ⓘ with soda ⓘ with water ⓘ |
| targetConsumerSegment | mass-market whisky consumers ⓘ |
| typicalUse |
casual occasions
ⓘ
social drinking ⓘ |
| usesIngredient |
Indian grain spirits
ⓘ
imported Scotch malts ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.