Dare to Shine

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Dare to Shine is the inspirational slogan used to promote the 2019 FIFA Women’s World Cup, emphasizing empowerment, excellence, and visibility in women’s football.

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Statements (37)

Predicate Object
instanceOf marketing campaign slogan
sports event slogan
appliesTo 2019 FIFA Women’s World Cup NERFINISHED
associatedWith FIFA NERFINISHED
FIFA Women’s World Cup France 2019 NERFINISHED
countryOfCampaign France NERFINISHED
emphasizes empowerment
excellence
visibility
women’s sports
endTime 2019
focusesOn women’s football
goal enhance the image of the FIFA Women’s World Cup
increase visibility of women footballers
inspire the next generation of female players
promote women’s football worldwide
language English
medium digital media
print advertising
social media
stadium branding
television advertising
relatedConcept breaking gender stereotypes in sport
high performance in women’s football
role models in sport
sloganFor women’s football empowerment narrative
sport association football
startTime 2018
targetAudience girls and young women
global football fans
theme female empowerment
gender equality in sports
inspiration
usedFor promotion of the 2019 FIFA Women’s World Cup
usedIn merchandise
official tournament graphics
promotional videos

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

2019 FIFA Women’s World Cup slogan Dare to Shine